There are several bulbous sites for digital marketing in the modern world. There are social media – like Facebook and Instagram – where you’ll informally market to young people, using brand ambassadors to promote your business. There’s Google, the world’s dominant search engine, where you can boost your SEO to be seen by more web users. And now, rising to join them is Amazon – the world’s largest online marketplace.
Indeed, the statistics regarding Amazonas rise are staggering. The firm now caters towards over 50% of online retail spending in the US. That makes it the dominant online store in the country, dwarfing the likes of eBay and Walmart.
Further, as more and more third-party retailers head onto Amazon to promote their goods and sell their wares, the competition is only becoming fiercer. Now, more than ever, it’s essential to have your products seen of Amazon: 90% of consumers price-check on the site – and the ecommerce platform currently hosts over 200 million products. You need to stand out.
This comprehensive guide looks at how you can use Amazon Video Ads to boost your products and your brand for end-users browsing Amazon’s extensive marketplace. For any company that draws revenues from selling their products online, this guide will be invaluable to boost your next marketing campaign.