To really understand why reverse squeeze pages are so important, you need to know how valuable a user’s email address really is. If you a running an online retail business, your ultimate goal is to sell goods and make a profit, so why bother collecting email addresses?
Well, email lists are an extremely effective way to connect with your target market. In fact, email marketing is generally considered to be the most successful form of digital marketing out there.
While your reverse squeeze page funnel may not lead to an immediate sale, it does enable you to collect the contact details of users who are actively interested in your brand, products, services or industry.
Now you have their email address and consent to contact them, you can add them to your email lists and engage with them accordingly. Whether you send an introductory email, promote a new product launch or deliver limited time offers right to their inbox, email marketing can revolutionize your business and see your sales skyrocket.
To achieve great email marketing results, however, you need to have the email addresses of your target market and a reverse squeeze page funnel enables you to capture them. Even more importantly, a reverse squeeze page ensures you can get the user’s consent for you to contact them too.
In years gone by, businesses and marketers used to buy lists of email addresses, based on vague details, such as demographics and socioeconomic segmentation. In most cases, the emails purchased were out of date, fake or limited in their use. Today’s increasing amount of regulation means that buying email addresses is no longer an option for businesses.