Audiences

What are Audiences?

Audiences – In PPC, audiences are used to define the customers you target with your PPC ads. An audience can also refer to a group of users that have visited one or more pages of a website or completed a specific action. After this happens, they are included on lists that can be used to enhance your Display Network and Remarketing efforts. Advertisers can also create custom combinations, which can be a good way to target more specific audiences. Audiences used to define the customers you target with your PPC ads.

About targeting

You can add targeting to ad groups and reach people based on who they are, their interests and habits, what they’re actively researching, or how they have interacted with your business. Audience targeting can boost your campaign’s performance by reaching people browsing websites, using apps, or watching videos. Read the personalized advertising policy (formerly known as interest-based advertising) to help improve the experience for users and advertisers alike.

How it works

For Display campaigns, audiences are groups of people with specific interests, intents, and demographic information, as estimated by Google. When adding an audience to a campaign or ad group, you can select from a wide range of categories—such as fans of sport and travel, people shopping for cars, or specific people that have visited your website or app. Google Ads will show ads to people who are likely in the selected categories.

The data used to generate audiences (for example, page visit history, past Google searches), may be used to improve the bidding and targeting of your audience campaigns.

See the table below for a brief description of the different  types to use for targeting in your campaigns:

Campaign typeAudience type
Display
  • Affinity, Custom affinity: Reach users based on what they’re passionate about and their habits and interests.
  • Detailed Demographics: Reach users based on long-term life facts.
  • Life Events: Reach users when they are in the midst of important life milestones.
  • Custom intent, In-market: Reach users based on their recent purchase intent.
  • Remarketing: Reach users that have interacted with your business.
  • Customer Match: Reach your existing customers based on your CRM data.
  • Similar audiences: Reach new users with similar interests to your website visitors or existing customers.
  • Learn more by reading Reach the right audience at the right moment.
Search
  • Affinity: Reach users based on what they’re passionate about and their habits and interests.
  • Detailed Demographics: Reach users based on long-term life facts.
  • In-market: Reach users based on their recent purchase intent.
  • Remarketing: Reach users that have interacted with your business.
  • Customer Match: Reach your existing customers based on your CRM data.
  • Similar audiences: Reach new users with similar interests to your website visitors or existing customers.
Video
  • Affinity, Custom affinity: Reach users based on what they’re passionate about and their habits and interests.
  • Detailed Demographics: Reach users based on long-term life facts.
  • Custom intent, In-market: Reach users based on their recent purchase intent.
  • Remarketing: Reach users that have interacted with your business.
  • Customer Match: Reach your existing customers based on your CRM data.
  • Similar audiences: Reach new users with similar interests to your website visitors or existing customers.
Hotel
  • Remarketing: Reach users that have interacted with your business (website visitors, similar audiences, custom combination, and customer lists)

Different audience targeting options

Once you’ve identified the interests, needs, behaviors, and goals of your audience, you can define who your audience will be for a particular campaign or ad group.

Conclusion

Is your company in need of help? MV3 Marketing Agency has numerous Marketing experts ready to assist you. Contact MV3 Marketing to jump-start your business.

Refer: Google

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