You can add targeting to ad groups and reach people based on who they are, their interests and habits, what they’re actively researching, or how they have interacted with your business. Audience targeting can boost your campaign’s performance by reaching people browsing websites, using apps, or watching videos. Read the personalized advertising policy (formerly known as interest-based advertising) to help improve the experience for users and advertisers alike.
How it works
For Display campaigns, audiences are groups of people with specific interests, intents, and demographic information, as estimated by Google. When adding an audience to a campaign or ad group, you can select from a wide range of categories—such as fans of sport and travel, people shopping for cars, or specific people that have visited your website or app. Google Ads will show ads to people who are likely in the selected categories.
See the table below for a brief description of the different types to use for targeting in your campaigns:
|Campaign type||Audience type|
Different audience targeting options
Once you’ve identified the interests, needs, behaviors, and goals of your audience, you can define who your audience will be for a particular campaign or ad group.