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Facebook (FB) Advertising Tips & Insights

1. 69% of all adults in the United States use Facebook.

According to the Pew Research Center, 68% of the U.S. adult population are FB users. What does this Facebook advertising statistic mean for your small business? There’s a good chance that your target buyers are on FB. Why not use Facebook advertising to reach them?

2. 74% of Facebook users visit the platform each day.

Another major one on our list of Facebook advertising statistics is that 76% of Facebook users report that they use the social media platform daily. And 55% of these users visiting the site several times each day.

With so many active users, FB offers a great opportunity for small businesses to regularly interact with their target buyers. This can help you increase brand recognition over time.

3. The average user spends about 20 minutes each day per visit on Facebook’s channels.

In a 2019 Facebook report, Mark Zuckerberg reveals that the average person spends 20 minutes each day using FB, Facebook Messenger, and Instagram (also owned by Facebook) per visit. That means that if you want to be where your customers are, you’ll need to consider advertising on this powerful social media platform.

4. Overall, 75% of women and 63% of men use Facebook.

A Pew Research report shows that it is a pretty even distribution between the genders when it comes to FB use. In fact, 75% of women and 63% of men are FB users. These FB advertising statistics show that no matter who your target market is, there’s a good chance that you can reach them on FB.

5. On average, people access Facebook about 8 times each day.

A report from comScore reveals that users access FB frequently. In fact, the average FB user checks the platform about 8 times each day. If you want to stay top of mind for your target buyers, then you may want to engage them on FB through both organic content and advertising. This can help you increase social media sales over time.

6. Of all the time spent on mobile devices, 58 minutes of it is spent on Facebook.

The key to connecting with consumers on social media is to meet them where they are. When it comes to FB, it seems that many users are accessing the platform through their mobile devices.

According to a Tech Jury report, 58 minutes of the time spent on mobile devices is used browsing the Facebook app. This just shows the importance of developing mobile FB ad content to attract these consumers.

7. To date, Facebook users have made over 2.5 trillion posts.

It has been reported that Facebook users now have made 510,000 comments, 136,000 photos uploaded and 293,000 updated statuses every minute. These Facebook advertising statistics not only show the popularity of the social media site and how engaged its users can be, but it also hints at the level of competition that businesses are facing when they engage with consumers on Facebook.

Facebook content that you publish is competing with users’ friends, family, and colleagues for the attention of your target audience. Make sure that your Facebook content can stand out in the crowd while also providing value to the user. You can also help ensure that more users see your content by integrated ad content and promoting posts.

8. 51% of millennials can’t go 5 hours without checking Facebook.

A 2017 study from eMarketer showed that 51% of millennials just can’t stay away from Facebook. In fact, they reported that they cannot last more than 5 hours without checking their FB feeds making it the 4th most popular social media platform next to YouTube, Instagram and Snapchat. If you are marketing your products or services to the millennial target market, it’s vital that you include FB advertising as a part of your online marketing strategy.

9. As of 2019, 60 million local business pages have been created.

Facebook reports that 60 million local business pages have been created since their launch. This is a testament to the power of FB engagement and advertising for businesses. More and more businesses are quickly finding out that if they want to remain competitive in the digital marketplace, they need to get on Facebook.

10. Over 6 million businesses are using Facebook ads to reach their target audiences.

Facebook reported in the last quarter of 2019 that they had 6 million advertisers on their platform. This is a considerable increase from the 4 million companies that advertised during the same time in 2016. Of all the FB advertising statistics, this one really shows the power of advertising on this platform. This statistic is a testament to the fact that more businesses are realizing that FB advertising is not only effective but vital in helping them remain competitive in the busy online marketplace.

11. 67% of marketers find Facebook to be their most important social media channel.

A Social Media Marketing Industry Report developed in 2019 shows that 67% of marketers prefer Facebook as a social media channel. This is most likely since FB has a large user-base that is diverse in terms of several different demographics, including age, gender, and race. Facebook allows marketers to reach a wide group of consumers that may be interested in their product or service offering.

12. Facebook is the number one ad channel for both B2C and B2B companies.

The same Social Media Marketing Industry Report mentioned above found that 72% of B2C marketers reported that Facebook was their top social advertising channel. While 43% of B2B marketers also named FB as their most important advertising channel, passing LinkedIn.

Though many businesses feel that Facebook advertising is only beneficial for retailers and other brands that sell directly to consumers, this doesn’t seem to be the case. More people are beginning to use Facebook for professional reasons as well as personal reasons. This means that both B2C and B2B brands can reach and engage their audience on Facebook.

13. On average, Facebook users make 2 billion searches every month.

Facebook users aren’t just using FB to connect with friends and family. TechCrunch reports that Facebook users make an average of 2 billion searches on the social media platform each month. Consumers are not just using search engines to find new brands. They are also turning to social media to search for relevant topics and businesses. This presents a huge opportunity for brands that want to increase their visibility online.

14. 94% of social media marketers are using the Facebook ad platform.

Though Twitter, LinkedIn, and Instagram are among the top platforms that social media marketers use, Facebook is still the most popular. The Social Media Marketing Industry Report 2017 shows that 94% of social marketers are using FB. If you are part of that 6% that hasn’t yet gotten their brand on Facebook, it’s time to act fast.

15. 49% of Facebook users like a brand’s page to show their support.

Contrary to popular belief, consumers are not just following brands on Facebook to get the latest deals or coupon codes. A study from Syncapse shows these FB advertising statistics – 49% of respondents reported that they like a brand’s page to show their support while 42% responded that they like a brand’s page to get coupons or discounts.

This can have important implications for brands that are trying to engage their customers on FB. Advertising with promotions and special deals is not enough. You also need to engage your followers and continue to provide value for them so that they continue to support and advocate for your business.

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