Design Facebook Ads Like a Pro (even if you’re not)
We can’t all be ad-designing magicians. With Facebook Ads, however, we can at least look like it.
Your ads need to be unique, attention-getting, and valuable to your audience to bring in more sales. How can you go about creating professional-looking Facebook advertisements? It’s easier than you think.
Create Your Facebook Ads Account
To get started, you’ll need to create a Facebook Ads account through Facebook Ads Manager.
- Head into account settings and find the “Ads Manager” tab.
- Select the account you want to start advertising with.
- Click on “Account Settings” to fill in the name of your business and your address.
- If you want to, click “add a person” to expand your ads account.
- Decide what level of access this person should have to the account, and then enter the person’s name and email address.
Get Familiar with Your Audience
Facebook Ads encourages you to get familiar with the audience you want your ads to reach. You’ll need to break down your ideal audience into categories so you can better direct your campaign.
When trying to figure out which audience to target, consider the following categories:
- Income level
- Education level
- Family status
For example, millennial audiences are notably more suspicious of advertising campaigns than baby boomers are. A millennial-oriented Facebook advertising campaign needs to be socially aware and honest, whereas a baby boomer-oriented campaign should be more product-oriented and informative.
Choose the Right Campaign Objective
Facebook Ads offers you a choice of 11 campaign objectives when you start creating an ad. These objectives include:
- Brand awareness
- App installation
- Video views
- Lead generation
- Product catalog sales
- Store visits
These objectives break down into three categories:
- Awareness, or audience understanding of who you are and what your brand sells
- Consideration, or how people think about your business and choose to purchase your products
- Conversations, or how people become interested in your business (essentially BoFu marketing for consumer audiences)
Familiarize yourself with your campaign’s goal ahead of time, and you’ll be able to choose the appropriate campaign objective accordingly. Facebook’s advertising algorithm will then be able to help you craft a more compelling ad.
Pick Your Images Wisely
All of Facebook’s advertising campaigns allow you to use up to six images in your image carousel. These images should be sized at 1080 x 1080 pixels and saved in a .png format to successfully air on Facebook’s timelines.
These images should also be captivating. If you want to use a business-related graphic, make sure it sizes appropriately and looks crisp on your feed. Do what you can to avoid using stock images, too, or else you risk your business’ credibility.
Facebook Ads does allow you to turn your existing posts into advertisements. If you already have a library full of powerful images on your business’ home page, then you can transform them into advertisements with just a few clicks.
As long as you keep the basics in mind, then, and keep your images professional, you’ll be able to create a sharp-looking Facebook Ads campaign that meets your business’ needs.
image attribution: chinnarach – stock.adobe.com