Part 2: The Benefits of A/B Testing
Now that you have a better understanding of what A/B testing entails, let’s expand on the process—and why it’s such a great tool. There’s a reason 60 percent of companies believe that A/B testing improves their conversion rate optimization. Once you start, you’re likely to notice some of the following benefits flowing toward your business as well.
A/B Testing: Improving Your Content
Above all else, A/B testing improves the quality of your content. While only you can control what you write, A/B testing will let you know:
- What keywords draw in the most conversions.
- Whether or not your images resonate with consumers.
- How your technical SEO variables draw in conversions.
- What page elements consumers engage with most frequently.
As you A/B test, you’ll be able to better tailor your content to its audience – and quickly. No need to wait a full month before replacing ineffective content – within a week’s time, you’ll be able to tell whether your existing content draws in conversions or drives them away.
Boost your Profits
As you use A/B testing, you’ll be able to make more accurate conversion projections. By relying on consumer data instead of expert opinions, you can properly delegate your resources and create enough of your product to suit your consumers’ needs.
In this way, A/B testing cuts costs while helping you boost your revenue, and that’s a huge benefit in our book.
Take Fewer Publication Risks
Likewise, A/B testing will keep you from publishing content that might otherwise tank your platform. For example, you can test product prices and see to which one’s consumers respond most positively.
You’ll also be able to increase your content’s ROI by tinkering with the page elements that prevent consumers from completing a sale. This may mean altering the organization of your page or completely reworking your platform’s checkout. Either way, you’ll be attending to a page risk before it has time to give your business a bad name.
Experiment with Multi-Functionality
A/B testing isn’t confined to an assessment of your text, headers or platform’s visual elements. That’s part of what makes it such a welcome addition to any marketing campaign. With A/B testing, you can assess anything – from the content, you want to share on social media to the checkout you use on your business’s website. That versatility helps you optimize your platform from the top down.
With A/B testing, you can assess anything – from the content, you want to share on social media to the checkout you use on your business’s website. That versatility helps you optimize your platform from the top down.
Simplify the Process of Analytical Assessment
A/B testing also gives you quick and easy access to all of the data you need to assess your platform’s functionality. You can analyze your data quickly and break down which of your page variations generated the traffic and consumer response you wanted. That speed lends itself to the overall functionality of your platform, as you’ll be able to publish the most effective variation of your content immediately upon news of its success.
The benefits of A/B testing are many, and the downsides are limited, if non-existent. All that remains is to choose your A/B testing tool of choice and integrate it into your next marketing campaign.
Is your company in need of help? MV3 Marketing Agency has numerous Marketing experts ready to assist you. Contact MV3 Marketing to jump-start your business.