All posts tagged: Content Marketing

Content Marketing

Content Marketing Secrets, Tips and Insights!

It is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action.

It’s is good for your bottom line and your customers

Specifically, there are three key reasons  and benefits for enterprises that are used:

  1. Increased sales
  2. Cost savings
  3. Better customers who have more loyalty

Marketing is impossible without it!

Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing:

The number one reason that is important is that your customers appreciate it. It generates 3 times as many leads as outbound marketing, drives six times higher conversion rates, and has the potential for a 7.8-fold boost in web traffic.

The reality is, it has fostered the customer-centric reality we’re now operating in. From well-researched white papers to podcast series listeners can’t live without, content is changing the relationship between the brand and consumer.


By tracking which content is the most successful, we’re learning more about our consumers. This gives brands who are heavily invested in content marketing – and who are adept at making sense out of their marketing automation tools and CRM – a huge advantage. With the insights gained, it’s possible to:

  1. Create better buyer personas
  2. Develop more accurate buyer segments
  3. Improve personalization which I truly believe is the foundation of a better customer experience

Read More Now!