Know your audience
Audience engagement is a key part of marketing, and with any advertising campaign, you need to understand your target audience. Who follows your brand? Who would you like to follow your brand?
Use engagement to achieve company goals
Depending on how big a business is, the marketing and communication departments can be separate. However, they should always meet when discussing revenue generation.
“It’s important to make sure that your audience engagement initiatives align with your company’s overall goals
We recommend following the OKR framework, which is an acronym used by Google, Intel and other major corporations. OKR stands for company “Objectives” and measurable “Key Results.” Each objective should align with a company’s mission and values, and each key result identifies a way employees can work together to reach an objective.
“For nearly all businesses, you probably have some sort of revenue metric that you’re tracking,”
Hire an expert
An average day for MV3 Marketing involves tracking which links receive the most retweets from Twitter and shares on Facebook and analyzing open rates for their organization’s email marketing lists.
“Digital strategy can be time-consuming and overwhelming,” “Small business owners should hire someone who knows the digital world, can respond in a timely matter and [be] one [who] isn’t afraid to try new things when it comes to strategy or content.”
Don’t be afraid to experiment
Digital media is constantly changing. It was only last year that Instagram offered the analytics feature to any business account. Fortunately, it’s easy to carry out experiments, because posting a tweet takes a matter of seconds.
Plus, it’s easy to get wrapped up in what a brand should sound like and lose your unique voice. Sounding overly promotional makes the content feel less relatable. Especially when a company first starts out, you’ll need to develop your voice over time.
“Too many feel social media needs to be so straightforward,” “Don’t be afraid to be real. That’s how people will feel connected to you and want to follow you!”