New Brand Marketing Tactics to Try in Q3 2019
The methods you use to market your products are constantly changing. They have to, if you want to keep up with an increasingly versatile, online audience. Nearly 81 percent of American adults are online every day, and 28 percent of that population has access to the internet almost constantly. Anyone who’s exposed to the internet for that amount of time is going to end up jaded. What’s the way to reach jaded consumers? New and improved marketing tactics, of course.
Thus, the need for brands to swap out their marketing tactics on a seasonal basis. There are old standbys, of course: sweet holiday commercials, deals to coincide with consumer expectations.
But 2019 is changing marketing branding in new ways.
Want to retain your consumer numbers this fall? You’ll want to experiment with some of the following.
1. The Flywheel
Where the sales funnel once thrived, a new kind of consumer pipeline is cropping up. Enter: the flywheel. Many marketing teams prize this system over the traditional sales funnel because it centers on consumers directly, as opposed to guiding them down a path.
Practitioners of flywheel funneling assert that service and user experience serve as marketing strategies of their own. This means that customer service, training, and engagement are all essential to the success of the business in question.
While prioritizing user experience isn’t new, the flywheel places it in a position of new importance. With its use on the rise, you may want to shift your marketing focus to better boost the means through which your business engages with its audience.
2. Video Content
You’ve probably already heard that video is the way of the future. As more consumers move to mobile, and even more demand brand versatility, this is true. Video content used to be far more expensive and time consuming to produce. Now, your business can churn out two videos a week and attract an audience that would rival some of YouTube’s most settled creators.
This increased reliance upon video content primarily boosts a business’ ROI and CTR. After all, if you give consumers more of an opportunity to remain on one of your pages, you’ll be more likely to generate a sale from that direction in the future.
3. Native Advertising
Given rising questions about platform saturation, you wouldn’t think that you’d want your advertisements to blend in with the interface they’re posted on. Even still, native advertising – a.k.a., doing just that – is seeing more success when implemented as a brand strategy. These ads succeed because they don’t immediately appear to be ads. Rather, they look like natural additions to the site that they’re shown on.
4. Momentary Marketing
Brands are also discovering the power of a moment thanks to Instagram Stories and the SnapChat platform. Content that only lasts a brief while is known as ephemeral content. Creating it keeps your social media platforms from clogging up and encourages consumers to catch news about new deals before it disappears. While you can archive your ephemeral content on the two aforementioned platforms, where’s the fun in that? Keep your consumers on their toes, and they’ll frequent your pages more often.
Brand marketing trends may be in flux, but we can predict where they’re about to head. Seize on the new avenues above, and you’ll find that your Q3 is as successful as ever.
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