Your brand is perhaps your professional services firm’s most valuable asset. If this is true, then developing a stronger brand is your most important task. Not convinced? Consider what a professional services brand is.
A professional services brand is best understood as your firm’s reputation and its visibility in the marketplace. The strength of your brand can be measured as Reputation X Visibility.
There is another important dimension of your brand as well: how relevant it is to your target client audience
Brand development is the process of creating and strengthening your professional services brand. As we help firms develop their brands, we divide the process into three phases.
Your brand’s objective is simply its purpose. Knowing why your brand exists, what purpose it has in the world and what it stands for is what defines it from the very start.
When you want to define your brand, you’ll need to ask yourself some questions: