how VR affects marketing plans
Sara Sargent
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Can VR help your marketing strategy?

Virtual reality offers today’s businesses different ways to connect with their audiences. That’s because VR specializes in immersion. Think of it as an opportunity to transport your viewers to an entirely new environment, without making them leave the comforts of home.

This allows a number of businesses, including yours, the opportunity to make advertising campaigns even more effective. As of 2016, 75 percent of brands around the world were experimenting with virtual reality to better engage with consumers.

No matter the size of your business, it’s worth considering virtual reality when outlining your next advertising campaign.

The Rise of Virtual Reality

Oculus Rift and PlayStation VR may have pioneered virtual reality as a medium, but the field isn’t solely for gamers. Thanks to innovations pushed by corporations such as Google, Honda, and General Electric, nearly 11 percent of people online have already tried virtual reality. Another 30 percent are interested in experimenting with the medium.

Taking to the Field

What’s the appeal, though, of strapping a headset to your head and diving into an imaginary environment? The answer is immersion. Take, for example, the rise of VR in automotive marketing. Toyota, BMW, and Honda use VR devices to allow their potential consumers to “drive” their cars, from the comfort of their homes. This kind of risk-free immersive experience allows consumers to better acquaint themselves with the car’s features.

The ability to test a car without being on premises appeals to more than merely online consumers. The automotive industry operates internationally, and the ability to offer international VR services allows for a much broader market reach.

Bringing VR Home

Alternatively, consider the way that the hardware chain, Lowes, has introduced VR into its storefronts. Why would a hardware store look to VR to improve its marketing? With the DIY trend here to stay—and with a number of small business owners building their storefronts from the ground up—Lowes’ consumers can use VR to experiment with the environments they want to remodel.

Not only does Lowes get to advertise its new program to its clients, but the chain also gets to stay on top of transitional technology trends. Staying ahead of the game like this reassures your customers that your business won’t fall behind the curve of their modern needs.

The Other Business Benefits

B2B virtual reality is set to take the market by storm in the coming years. While the new technology can be intimidating, there’s veritable proof that at least 62 percent of consumers are more willing to interact with a brand that embraces VR than interact with one that rejects it.

It doesn’t matter, then, what industry you work in. If your marketing campaign needs a boost or you want to expand your consumer audience, consider VR as your next medium. Much like social media, this forum allows you to better craft your business’ product and story the way you want. Generate greater consumer empathy and build consumer loyalty in one go? Now that sounds like the future.

Image attribution: WavebreakmediaMicro – stock.adobe.com

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