User experience (UX) can be defined as the understanding of user needs to help and create products and services that provide a meaningful experience to the customers.
It’s an increasingly important topic now. Today consumers want their needs to be delivered instantly. Be it is finding answers via search engines, booking flights, ordering food, online shopping, internet banking, or checking with friends, etc. execution of all these needs a good quality of user’s online experience and that makes a huge difference.
For businesses that want to attract and convert their interests into revenue, UX is the key part of their success and survival.
UX is a combination of different principles such as visual design, information architecture, interaction design, usability, user search, and content strategy. Peter Morville, the president of Semantic Studios, is one of the pioneers of UX and information architecture. He created UX honeycomb to help to formalize the characteristics of valuable user experience. It tells that UX should be useful, findable, credible, valuable, desirable and accessible.
The honeycomb is adaptable and outlines the principles of UX and can be prioritized based on unique needs. UX is always forgotten when it comes to develop and execute digital marketing strategies. But it should be the first part to remember when starting a business, and it’s a critically important component of successful digital marketing that prioritizes personalization and convenience.
UX is a qualitative foundation for digital marketing, or you can say any marketing. User experience is not only the promotion of the Product. It touches the product itself. Marketing and design are both different terms apart. Marketing is making people want things, and designing is all about making things that people want. The design drives user experience. That is, it tends to live more towards the product design at the end of the spectrum. User experience designers often work in proximity to the digital marketing teams and are responsible for some Optimisation with campaigns.