What are Invalid Clicks?
Invalid clicks refer to an action whereby your paid link is clicked on either accidentally, via an automated system or on purpose, sometimes maliciously. An invalid click typically involves:
- Automated clicks by bots.
- Manual clicks by people either accidentally or on purpose.
- Accidental double clicks.
- Impressions designed to reduce your click-through rate.
Those spambots can work their annoying magic by repeatedly clicking on your paid link, potentially costing you a small fortune. After all, when you consider that some of those PPC keywords cost more than a round of drinks you’ll see why this can have a big effect on your business budget.
Manual malicious links might be done by competitors trying to drain your advertising budget; sometimes using ‘click farms’ where people are hired to click on paid links or social media posts. Yes really, they do exist. Sometimes a malicious click can just be done by people who have something to gain by annoying you such as an ex-business partner.
Here are just a few examples of what Google may consider being invalid clicks:
- manual clicks intended to increase your advertising costs or to increase profits for website owners hosting your ads
- clicks by automated clicking tools, robots, or other deceptive software
- extraneous clicks that provide no value to the advertiser, such as the second click of a double-click
- Each click on an ad is examined by our system, and Google has sophisticated systems to identify invalid clicks and impressions and remove them from your account data.
- When Google determines that clicks are invalid, we try to automatically filter them from your reports and payments so that you’re not charged for those clicks. If we find that invalid clicks have escaped automatic detection, you may be eligible to receive a credit for those clicks. These credits are called “invalid activity” adjustments.
Refer: Google« Back to Glossary Index