What is Technorati ?
Technorati was a publisher advertising platform that served as an advertising solution for the thousands of websites in its network. They launched its ad network in 2008, and at one time was one of the largest ad networks reaching more than 100 million unique visitors per month. The name Technorati was a portmanteau of the word’s technology and literati, which invokes the notion of technological intelligence or intellectualism.
Blog Search Features
You can also browse through Technorati tags, which are basically subjects or topics that bloggers have given to what they are writing about. At the time of this writing, they were tracking over four million tags. The most popular 250 tags are shown on the Technorati Tag page; they are organized in alphabetical order. The bigger the tag text is in the Technorati tag cloud, the more popular or active that tag is.
Technorati also has what it calls the Technorati Blog Finder which basically ends up to being Technorati’s directory of blogs, organized by topic. You can browse through the categories or scroll down to the bottom of the page to view the most recently added blogs.
Technorati has a Popular list of what’s getting the most buzz on the Web; it’s interesting to come and see what people are searching for here. News, books, movies, and blogs are the main categories in What’s Popular. In addition, if you’d like to view the most popular blogs in the blogosphere, you can check out the Top 100 Popular Blogs: “The biggest blogs in the blogosphere, as measured by unique links in the last six months.”
Add Your Blog
If you would like to be added to Technorati’s list of blogs, they offers what they call Claim Your Blog; you give Technorati some basic information and then you are offered a few different ways to have them “claim” your blog. Once this happens, you are in Technorati’s searchable blog database. Obviously, the big advantage of this is you have more people looking at your blog.
Personalize Technorati with Watchlists and Profiles
You can personalize your Technorati experience with Watchlists; you can add a keyword or key phrase, or URL and Technorati will keep track of that topic for you. You can search within your Watchlist, a handy feature, or you can view your Watchlist in Mini-view; a pop-up window that you can have up while surfing the Web.
Why Should I Use Them?
We use it daily to track various trends and topics on the Web. It’s an easy service to use, returns relatively good results, and offers a lot of good insights into what the Web at large is talking about. The only beef we would have with Technorati is that a lot of the results returned can be spammy at times; they need to clean this up, so all the results are quality. However, overall, we would highly recommend its as a great way to search the blogosphere.
In 2016, Synacor acquired Them for $3 million.
The company’s core product was previously an Internet search engine for searching blogs. The website stopped indexing blogs and assigning authority scores in May 2014 with the launch of its new website, which is focused on online publishing and advertising.
The site won the SXSW 2006 awards for Best Technical Achievement and B
« Back to Glossary Index