All posts tagged: Social Media

Social Media

Social Media Facts, Tips & Insights

Today, 7 in 10 Americans use social media

Businesses took notice, and social media has since revolutionized the way we do marketing.

The benefits are endless with a well-executed social media strategy.

Benefits of a social media strategy:

There’s no doubt about its social media should be a vital component of your overall marketing efforts.

Just look at some of these eye-opening social media statistics:

Not participating in social media marketing would lead to an incomplete marketing strategy.

If you’re ready to jumpstart your social media strategy, keep reading.

Layout your goals and objectives

Having a solid plan, objectives, and goals are imperative if you want to jumpstart your social media strategy.

If you don’t know what you want, how are you supposed to achieve it?

Not to mention, you can’t measure or evolve your strategies over time if you don’t have strong goals, to begin with.

Your social media goals should align with your overall marketing efforts.

Writing down your goals is paramount if you want to reach them.

According to a study, you’re 30% more likely to be successful if you write your goals down. In some studies that number is as high as 40%.

When you set your goals, make them attainable and break them down into smaller action steps.

How to set attainable goals to slay your social media marketing strategy:

Research and learn about your audience

Connecting and engaging with your audience is crucial in today’s marketing if you want to turn a profit.

But, in order to do that, you need to understand your audience – inside and out.

You should be able to pinpoint their needs, wants, and desires -if you have a hope of creating a successful social media strategy.

How can you better understand your audience?

Once you get a feel for who your target audience is, you’re better equipped to help them. They want to deal with businesses that care – not just a faceless brand.

Which makes this a vital step in creating any social media strategy.

Run contests to amp up your social media strategy

Crafting a successful social media contest is one of the most alluring tactics you can use. It’ll increase your online visibility, your followers, and your engagement.

There are a number of tools you can use to create an outstanding giveaway or sweepstakes.

The key to executing a successful contest is offering something of tremendous value.

Something that’ll be irresistible to your audience.

How to run a contest on social media:

Make your social media content carefully

Every piece of content you post on social media should be carefully thought-out. If you’re posting just to post something – you’re going about it all wrong.

Depending on the social network you’re posting on, you’ll need to learn the various purposes of each network.

Here are some examples:

To craft captivating copy on social media:

If you perfect your social media content, you’ll see higher engagement rates, more followers, and generate more leads and sales.

Keep the sales tactics to a minimum

Intrusive, traditional marketing went out the window a long time ago, for good reason.

People don’t want to be sold too.

They want to establish real connections and relationships with you.

That’s the secret sauce to getting your audience or customers to trust you.

And, if they trust you – they’ll buy from you.

Consumers find it off-putting when brands and businesses post too many promotions.

As you can see, 57.5% of people found it annoying in this study on Sprout Social:

Alternatively, you can craft helpful content that people want to consume. Content that leads buyers to your products or services – without being pushy.

Take advantage of video content in your strategy

82% of all consumer traffic will be from video content by 2021.

So, if you haven’t already, it’s time to jump on that bandwagon as soon as possible!

There are loads of different ways to use video content in your social media strategy. But live videos (like Facebook Live Videos) appear to be all the rage right now.

Facebook live videos allow you to connect with your audience in an authentic way that isn’t possible in other content formats. Plus you can repurpose your live videos!

People engage by asking questions. So, you can show them you’re not just a brand, by interacting with them during and after your live video.

They’ll see you’re a business owner who cares and that will bring more results than anything. According to Facebook, you’ll see 6x the interaction and engagement with a live video.

However, a combination of live videos and regularly recorded videos will be your best bet. You’ll have people flocking in your direction.

Create mind-blowing images

It probably comes as no surprise that crafting mind-blowing images for social media should be a top priority.

You don’t need to be a graphic designer to design stunning graphics for your brand. You can utilize tools like Canva or Picmonkey to craft alluring images to wow your audience.

Your other option is to outsource. Many business owners and bloggers do this – and its money well spent.

You’ll need to create graphics for:

Connect with your audience

If you’re not building relationships with your audience and/or customers – it’ll have disastrous effects on your business.

Expanding your reach is undoubtedly the forefront of your mind. And the best way to do this is by connecting in a genuine way with your audience.

This will lead to targeted people landing smack dab on your website and purchasing your services or products. Social media is one of the best tools to bring in new customers or clients.

In fact, 73.3% of people purchase items or services because of social media:

Social media is a powerful tool for any marketing strategy. And that mainly comes down to the fact that businesses can interact and engage with their customers in a way that’s impossible otherwise.

Smart ways to connect with your audience:

If you can master this, you’ll start to see the leads pouring in.

Use Pinterest to take your strategy to the next level

Pinterest is the third most popular social network among adults. And the second largest search engine besides Google.

A bit confusing, right? Is it a social media platform, or a search engine?

It’s a visual search engine, that’s frequently confused with a social media network.

Regardless, Pinterest has the ability to maximize your website traffic, your income, and your credibility and authority in your niche.

So, if you’re not utilizing it to its full potential – you’re missing out, big-time.

To get started with Pinterest in your social media strategy:

This will help grow your Pinterest following, and the rest will soon fall into place.

The traffic will begin to pour in.

You’ll become a go-to authority figure.

And your income will ignite.

You’ll be glad you made Pinterest a priority in your social media strategy!

Have the right tools

The tools you choose will determine the strength of your entire social media marketing strategy.

Think of it like building a home.

If you began by putting up drywall or installing a deck, it would fall to the ground.

You need to lay down a steady foundation first.

The same goes for your social media strategy. Finding the right tools will ensure your strategy runs effortlessly.

You’ll need to decide which social media automation tool you’ll be using to schedule your social content. Weigh up your options – every business has different needs and requirements.

Here’s an example an automation tool, called Buffer, in the free version:

Start a Facebook group

If you’ve thought about creating a Facebook group – now is the time.

With the drastic changes occurring within social media – Facebook was hit the hardest. Facebook’s algorithm changed, making Facebook pages more challenging to grow or profit from.

Basically, Facebook is saying you’ll be seeing more from your friends, family, and groups in your newsfeeds. And less “public content”, such as from businesses or brands.

Benefits of running a Facebook group:

Launching and growing a Facebook group is a top-notch strategy to add to any social media marketing plan.

From there fill out the necessary information, and you’re good to go.

Promotion is key to your entire strategy

You could create the most mind-blowing, quality content on the web – but if nobody gets eyes on it, you’re not going to see results.

That’s where promotion comes in.

We’ve talked about automation tools; it’s vital that you use them for the social media platforms you’ve chosen for your social media strategy.

You’ll also want to have a separate tool for Pinterest, such as Tailwind.

That’ll maximize the number of people who see your content and it’ll help to skyrocket your website traffic and your income.

Creating outstanding and diverse content for social media is crucial, but don’t overlook the promotion process.

This is a massive mistake that many bloggers and business owners make.

So, what promotional work can you do to level up your strategy?

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