Evaluating Google’s new AdMob update
Sara Sargent
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Real-Time In-Game Ads? Use Google AdMob’s Update

Google AdMob is the perfect application for app developers looking to create and launch high-quality advertisements. Working alongside other Google features like Google Analytics, AdMob gives advertising control to the app world in the same way that AdWords does for the internet at large.

Recently, though, Google updated this application to allow mobile creators to launch better, more productive ads. The new API gives users a better understanding of advertisement performance and a clear picture of generated revenue.

And wow, what an update.

Whether you’re a long-term AdMob user or you’re just learning about it now, you’ll want to invest in this update. Mobile consumerism is the way of the future, and if you’re someone who markets directly to that demographic, additional mobile analytics can only benefit your business.

Meet Google AdMob: The Original Version

 Google AdMob is, at its heart, a platform that enables app developers to utilize in-app advertising. You can use it to reach new audience within your own apps or others, as well as to encourage additional revenue from subscriptions and in-app purchases. This toolbox also makes it easy for creators to keep work in-house, and easier to scale startups into app store empires.

Ads created and shared through AdMob generate revenue based on clicks and engagement. This hasn’t changed, even with this latest update, so you don’t have to revamp your entire approach. But if you’re looking to attract new consumers or to branch out into a new form of advertising? Google rules this game, and an entire world advertising options awaits.

Creating Ads With AdMob

You’ll be able to use the AdMob interface to create advertisements for apps much like you would for social media platforms. The types of ads you can create through AdMob include: 

  • Reward – For game-oriented audiences, reward ads allow engagement to be traded in for extra points, game lives or in-game extras.
  • Native – Native ads are made to look as though they belong in the game or app they’re shared alongside. These ads typically relate directly to the content itself or to the services or products offered through the applicable platform.
  • Banner – Banner ads appear at the top or bottom of a screen and typically do not move as a consumer makes his or her way through an app.
  • Interstitial – Interstitial ads appear in the middle of a piece of content’s natural breaks. For example, wherever content generates natural whitespace, an interstitial ad can appear without disrupting the consumer’s experience. These ads can be videos or static, depending on your needs.

Unlike those platforms, however, AdMob negotiates with potential advertisers for you. The platform will connect you with advertisers and developers who generate content similar to yours, so you find your target audience faster.

What Benefits Will You See from this Update?

Google’s AdMob update includes: 

  • An Improved Dashboard. AdMobs has made its dashboard metrics apps more interactive, as they now allow for metric comparison, active user assessment, ad exposure, ad duration and more.
  • In-Depth Revenue Reporting. Are consumers purchasing your product in-app or subscribing to your website through another platform? The updated Revenue Reporting feature will let you know. You’ll also be able to better track which rewards consumers engage with most when they see your in-app ads.
  • New AdMob Analytics. As long as you’ve updated your phone to the new SDK through Android or iPhone, you’ll be able to engage with AdMob’s latest analytic assessments, which offer you a more complete understanding of your consumer audience.

Mobile consumerism is the future of e-commerce. Combine that with this new AdMob update, and you’ll be able to better target your audience as a result. It’s time to take advantage of consumer gaming habits and start sharing ads where they’ll be seen—directly inside those apps.

Image attribution: dzianominator – stock.adobe.com

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