Advertising is a marketing tactic involving paying for space to promote a product, service, or cause. The actual promotional messages are called advertisements, or ads for short. The goal of advertising is to reach people most likely to be willing to pay for a company’s products or services and entice them to buy.
MV3 Marketing has the Secrets of helping you with have a successful advertising campaign.
When it comes to what goes into an ad, advertisers have a long list of techniques to choose from. To Choose the right one is the key to having good or Great Results!
Here are some of the most common techniques advertisers use to convince you to buy or do something.
- Using images (like a cartoon character or the American flag), in the hope, you’ll transfer your good feelings about the image to the product.
- Call to action
Telling you what to do — “Buy today!” or “Vote now” — removes all doubt about the next steps.
Informing you about how the product works or helps you.
- Games and activities
Putting a commercial into the form of a game can be a fun way for you to get to know more about a product and spend more time with it.
Using ads that make you laugh can catch your attention and be memorable.
Using words like amazing and incredible make products seem exciting.
Suggesting that you must have the product to be happy, popular, or satisfied.
Using a product to solve something you worry about, like bad breath.
- Prizes, sweepstakes, and gifts
Using a chance to win a prize to attract attention.
Repeating a message or idea so you remember it.
- Sales and price
Showing or announcing a discounted price can make a product look better.
- Sense appeal
Using images and sounds to appeal to your senses: sight, touch, taste, etc.
- Special ingredients
Promoting a special ingredient may make you think the product works better than others.
- Testimonials and endorsements
Featuring someone, like a celebrity, saying how the product worked for them can be convincing.
Read the Advertising Articles today and give us a call and see how MV3 Marketing can help you!