Sales Funnel
What is a Sales Funnel or Marketing Funnel? Sales funnel (also known as Marketing Funnel or sales process) refers to the buying progression that companies lead customers through when purchasing products. [...]
All posts by Vance Moore
Twitter Analytics
Twitter Analytics Available to Everyone Twitter users can access a detailed report on their followers and individual tweets, including impressions, clicks, and engagement. Here's what you need [...]
How to Craft a Powerful Call to Action
Call to action buttons, or CTAs, direct your audience’s attention to actionable elements of your platform and create bridges from your content to your products. You need [...]
The Content Marketing Snowball Effect
Content marketing draws eyes to your work through a combination of organic keywords and authoritative advice. While you may not consider it on par with traditional methods [...]
Catching an Audience’s Eye with a Brand Color Palette
Your platform’s aesthetic does more than make your content visually appealing. The brand’s color palette can determine whether your viewing audience connects emotionally with your business. As [...]
Ditch the Jargon & Create Readable SEO Content
It's easy to fall into a content trap. When establishing a content marketing campaign for your small business, it’s all too simple to forget readability and focus [...]
Cultivate a Home-Grown Audience with Organic Keyword SEO
Organic keywords fortify your SEO game and bring in your target audience. These keywords are considered more natural sources of traffic than their PPC, or pay-per-click, cousins. […]
What’s the word on Keyword Stuffing?
When you’re creating content to market your product or even just to buff up your site, you may feel that more keywords are better. You should use [...]
Are you tagging your images all wrong?
When it comes to SEO, every word of your content has the power to raise your search engine results ranking. So you research your keywords and optimize [...]
Pro Tip: Don’t Forget About Meta Descriptions
Meta descriptions—or the content descriptions that appear beneath the title of your page on a SERP—fall to the wayside in the SEO conversation. Why? Well, truthfully, meta [...]