value of early content marketing
Vance Moore
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The Content Marketing Snowball Effect

Content marketing draws eyes to your work through a combination of organic keywords and authoritative advice.

While you may not consider it on par with traditional methods of marketing, content marketing can, in fact, bring in a significant audience by making your business appear more human.

To capitalize on content marketing, however, you need to start the practice early in your business’ life. That early initiative will only snowball, providing you with greater access to a loyal consumer audience later in your business’ existence.

Getting Started with Content Marketing

When you first create your small business’ platform, you’ll be filling a void with products for your potential audience to view. These elements don’t contain your personality, however. They’re informative, yes, but audiences today want to get to know you. They want to understand why they should be buying your product rather than that of your competitors.

If you fill out your initial platform with pieces of yourself, and with content designed to draw the eye via SEO keywords and a strong backlink network then you offer your audience more than just a product. You offer an authoritative stance on your industry and the opportunity to grow through your business.

Generating Consistent Content

From that beginning, you’ll need to produce content regularly to keep your audience engaged. This doesn’t mean that you have to share a new post on your platform every day. Rather, have a set time once or twice a week when you produce an article, infographic, or video to share with your audience.

Consumers love familiarity. Once they’re able to determine your posting schedule, they’ll re-visit your platform regularly. Not only will you snowball the number of hits your platform gets, but you’ll also generate increased consumer loyalty. Even if your audience isn’t actively purchasing your product, they’re interacting with your content and familiarizing themselves with the goods you have and the value therein.

Quality over Quantity

Of course, the content you share as part of a content marketing campaign needs to have value.

Think about your product. What advice would you give to someone using it for the first time? How can it improve lives? What’s the history behind the product and your use of it?

Think about your product. What advice would you give to someone using it for the first time? How can it improve lives? What’s the history behind the product and your use of it?

Sharing these details does more than offer audiences an inside look at your connection to your industry; it also allows your audience to grow as consumers and contribute greater value to your product.

The key to garnering that additional value and snowballing consumer interaction is starting your content marketing campaign early. Don’t let your platform sit idle. Fill it with your personality and with content for your audience to latch onto. Once you’ve found your voice, you’ll be able to make more of a name for yourself in your field while securing a consistent revenue stream.

Image attribution: Tierney – stock.adobe.com

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