Rule Groups

What are Rule Groups?

Rule Groups – These can be found in Actionetics inside of Smart Lists and Action Funnel steps. Using rule groups we can set specifics that contacts need to meet to be added to an email list.

Social Rule Agents

Social Networks select social networks and filter contacts based on their activity inside the chosen social network

Is equal to the social network selection “is equal to” filters a certain number of followers/following contact has based on the number you choose. [ex. Facebook Followers = 1000, anyone who has 1000 Facebook Followers]

Contains the social network selection “contains” a number of followers/following contact has

Is greater than the selected social network “is greater than” a number of followers/following [ex. Twitter > 1000, anyone who has more than 1000 twitter followers]

It is less than the selected social network selection is less than a number of followers/following [ex. Instagram < 1000, anyone who has less than 1000 Instagram followers]

Is blank the selected social network selection is blank for the contact

Rule Groups Contact Rule Agents

Action Score 4 values use an algorithm to determine the “Action Score”

Email email address

First Name contacts the first name

Middle Name contacts middle name

Last Name contacts last name

Full Name contacts full name

Address contacts street address

City contacts city location

State contacts US state location

Country contacts country of residence

Zip contacts zip code

Shipping Address  contacts shipping address street name and number

Shipping City  contacts shipping City

Shipping State  contacts shipping State

Shipping Country  contacts shipping Country

Shipping Zip  contacts shipping Zipcode

Websites  contacts websites

Location General  contacts Location General based on IP Address

Normalized Location

Deduced Location

Age  contacts Age

Gender  contacts Gender

Age Range Lower  contacts below a certain age range

Age Range Upper  contacts above a certain age range

Phone  contacts Phone number

Has Tag  contacts who have a particular “tag” inside the system

Last Engaged Days Ago  contacts who engaged with your content based on how long ago i.e. “last engaged 30 days ago”

Rule Groups Funnel Rule Agent

Visited Step contacts who visited a certain funnel step within your funnels

Never Visited Step (beta) contacts who never visited a certain funnel step within your funnels

Rule Groups Product Rule Agent

Bought Product contacts who purchased a certain product within your funnel

Never Bought Product (beta) contacts who never purchased a certain product within your funnel

Broadcasts Rule Agent

Opened Broadcast contacts who opened a certain broadcast email you have sent

Clicked Broadcast contacts who clicked on a link inside a certain broadcast you have sent

Never Opened Broadcast (beta) contacts who never opened a certain broadcast email you have sent

Never Clicked Broadcast (beta) contacts who never clicked on a link inside a certain broadcast you have sent

Lists Rule Agent

On Static List contacts who are on a certain Static Email list within your account

Not On Static List (beta) contacts who are not on a certain Static Email list within your account

Email Step Rule Agent

Opened Email Step contacts who opened a certain email step within an Action Funnel/Follow-Up Funnel

Never Opened Email Step (beta) contacts who never opened a certain email step within a Follow-Up Funnel

Never Clicked Email Step (beta) contacts who never clicked in a certain email step within a Follow-Up Funnel

Clicked Email Step contacts who clicked in a certain email step within an Action Funnel/Follow-Up Funnel

Conclusion

Is your company in need of help? MV3 Marketing Agency has numerous Marketing experts ready to assist you. Contact MV3 Marketing to jump-start your business.

« Back to Glossary Index