Are You Advertising With Instagram Live? Maybe You Should Be.
Given the popularity of DVR and Netflix, you'd think that "live" anything had lost its appeal. Not so. Instagram's Live feature has proven that clever marketers can [...]
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What Is Facebook’s Libra Cryptocurrency?
Facebook has long-since evolved past its position as a social media platform. Nowadays, it serves as “a publishing platform, an advertising network, a personal telecommunications network, a [...]
What Does the Future Hold for Social Media?
In the marketing field, we need social media. The modern age of connectivity allows new opportunities to connect to audiences daily. We even have the power to [...]
What Does the 2020 Marketing Arena Look Like?
The year is more than half over, and it's time to start looking forward. Future marketing trends will change the way we create advertisements in the coming [...]
Building Your Content Management Toolbox
The wonderful thing about living in the age of the internet is that, for marketers, there are dozens of content management tools that help organize content. While [...]
Sales Funnel
What is a Sales Funnel or Marketing Funnel? Sales funnel (also known as Marketing Funnel or sales process) refers to the buying progression that companies lead customers through when purchasing products. [...]
An Unexpected Customer Journey
You've probably heard of the hero's journey. If you haven't, you've definitely seen it. Your favorite character goes on a quest to find himself and touches on [...]
Can B2C Tactics Work on B2B Businesses?
B2B marketing operations are considered separate – and more complex – than B2C tactics. That separation appears to be coming to an end. As consumer data becomes [...]
It’s 2019: Time to Update Your Facebook Ad Strategy
If you want to find marketing success, you likely need to be on Facebook. At the close of 2018, the social media giant reported a 30 percent [...]