With an audience of 2.38 billion active users operating on its servers every month, Facebook remains the business owner’s best friend. Any ads you put up on […]
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E-commerce SEO Secrets
By 2020, experts predict you'll allocate almost half of your entire marketing budget for online content—and search engine marketing will take the lion's share. 37.5 percent of [...]
Analytics Secrets For Your Business
Internet users collectively produce 2 quintillion bytes of data daily. A slim percentage of that data comes to your platform and describes the ways consumers interact with [...]
TUTORIAL: YouTube SEO Secrets to Help Any Content Perform
Want your content to have maximum results, improved audience discovery, and a better organic reach? A successful YouTube campaign can grow brand awareness, improve audience sentiment, and [...]
TUTORIAL: Discover New Audiences with Influencer Marketing
Influencer marketing is on the rise—and it’s everywhere. On Instagram, YouTube, and even in your local restaurants and retail stores, you can spot influencers in their natural [...]
Meet the Consumers: Who Is Pinterest’s Primary Audience?
Pinterest promises to be an active new playground for marketers from all industries. However, if it’s to be the right platform for your business, you’ll need to [...]
Creativity on Pinterest: Building Your First Pin-able Ad Campaign
Creating ads through Pinterest’s interface is a fairly straightforward process. While you’ll want to have your copy worked out beforehand, you’ll be able to pull together all […]
TUTORIAL: The Essentials of Digital Marketing
Digital marketing is a form of communication that exists between businesses and consumers. When you properly utilize SEO, content creation, social media, and email campaigns, you’ll offer [...]
#MeToo – The Place of Social Movements in Business and Advertising
Remember 2017? It’s when we first saw the beginnings of the #MeToo movement. And the Internet (and professional offices across America) have never been the same. This […]
Experimenting with New Mediums: Pinterest Ad Campaign Success Stories
Pinterest only made its advertising wing more powerful within the past year. Marketers are still finding their feet on the platform while learning how to communicate with [...]