Will the Future of Business Be Human-Free?
When we look at the future of business intelligence, it’s easy to let our imaginations run wild. On one hand, we can all imagine a future that’s wild with potential new business strategies, concepts, technologies, and products. On the other hand, you may wonder: will that future be automated? Will we be interacting with a business world that’s devoid of human touch?
Sure, your employees don’t need to be afraid of AI in the workplace. But just because we don’t need to worry about HAL in the office doesn’t mean that some jobs won’t be cycled out of the system.
So, are we looking at a future that doesn’t need humans to create unique products?
The Short Answer is: NO.
Phew. Big sigh of relief, right?
The Human, Strategic Approach
Robots, AI, and other automotive machinations are unlikely to ever outpace humanity in terms of marketing strategies. Why? Because marketing – and the trends that marketers follow – demands imagination.
Consider, for example, the memes of 2019. Marketing teams today need to not only understand rhetoric and the appeal of advertising empathy; they need to be aware of the political implications of Pepe the frog or the neo-dadaism of chat-based posts.
The internet has only exasperated the absurdist rhetoric humans can use to communicate with one another. Until programmers can create a string of code that can predict the next big meme to take over Twitter, marketing teams will need humans to outline their day-to-day posting strategies.
Humans Have Creativity
People are also far more dedicated and flexible in their work, even when compared to the seemingly endless potential of robots and AI. In fact, when paired with robotic assistants, humans often work beyond their means and provide their employers with more dedication and improved intellectual flexibility.
Partner this ingenuity with service necessities, and we’re certainly looking at a future that doesn’t forgo human input. Instead, we’re looking at one that offers human employees greater opportunities for creativity, not to mention job flexibility.
A study conducted through Australia’s banking system revealed that, because ATMs can outpace human tellers for quantity and efficiency with consumer interactions, those “out-of-work” bank tellers are able to utilize the newfound free time to provide additional, more personal banking services. The more time an employee has, the more creativity and dedication he or she will be able to bring to your audience.
That is, after all, the one thing that humans have and robots don’t: creativity. While, in the distant future, there may be robotic artists, writers, marketers, or other creative types, they’ve yet to beat out humanity for sheer ingenuity.
So, no, the future of business isn’t human-free. Rather, it seems to be robot-aided, with humans capitalizing on their expanded free time as a result.
image attribution: phonlamaiphoto – stock.adobe.com