why-human-employees-outpace-AIs
Sara Sargent
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Why Your Employees Shouldn’t Worry About AI

AI has been shaping the way we do business for years. As of 2019, it’s set to become the second-largest marketing trend to impact the future of advertising, and integrating AI has become commonplace in many business strategies.

So, is AI the future?

Naturally, the rise of artificial intelligence has led to concerns from employees around the world. With smarter, faster machines at work in our plants and offices, will there come a day when we no longer need human assistance in our workspaces?

There won’t, don’t worry—business will always need a human touch to succeed. But how do you convince your employees that AI isn’t coming for their jobs? 

Bias in AI

Consider Amazon’s run-in with technical difficulties just last year, when the company began integrating AI into its hiring process. Amazon attempted to institute a hiring algorithm to simplify the process of bringing new employees into the business. However, after a few months of experimentation, they had to set the project aside.

Why? Because the algorithm, despite being part of a supposedly emotionless computer, was displaying a distinctly sexist bias in its hiring decisions.

How does this happen? Algorithms don’t exist in a vacuum. When an industry like Amazon’s is already male-dominated, its AI algorithms – especially when created by men – are going to be coded with that coder’s biases in mind. Amazon saw this first hand, as its algorithm “weeded out” any applicants who used female names or who listed women’s colleges on their resumes.

This, if anything else, is proof that AI is fallible. While humans have biases that they express daily, a human can counteract those biases. An algorithm, comparatively, will continue to do as it is coded to.

AI and Emotionalism

Your business needs emotionalism, and integrating even the best AI can’t replace the real, human reactions of a real human person.

Most businesses require owners and employees to take some sort of risk to earn a beneficial reward. The language surrounding those risks, though, isn’t always straightforward. Humans are masters of interpretation. Coded AI, comparatively, is not.

That’s not to say AI isn’t capable of interpreting tone or double meanings. Rather, it’s much easier for a person to understand when a client is being sarcastic, irritable, or even pleased than it is for a computer. It’s possible that AI will be able to do so in the future.

It’ll take a good long time, though, for technology to catch up with humanity’s ability to interpret human communication quickly and efficiently.

The Benefits of AI and Human Collaboration

There are clearly limitations to AI that’ll keep it from taking human-oriented jobs in the future. However, we need to start thinking of AI as a boon instead of a threat to disperse the “job-stealing” rumors that have cropped up around the technology.

AI already operates in your office. Daily, it helps your employees:

  • Develop new office positions
  • Market your content on every active search engine
  • Break down Big Data into manageable segments
  • Monitor the status of any machines operating in your plant

Take the time to introduce your employees to your already-operating AI systems. Once they have a better understanding of what it is they’re working with, they’ll be able to treat it as a tool as opposed to an enemy.

Conclusion

Is your company in need of help with AI? MV3 Marketing Agency has numerous Marketing experts ready to assist you. Contact MV3 Marketing to jump-start your business.

Image attribution: leowolfert – stock.adobe.com

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