What’s the SEO Benefit of Website Glossaries?
When you consider the type of content that’ll draw audience attention, glossaries aren’t the first things that come to mind. However, glossaries have the potential to serve as SEO hotbeds. They can provide your audience with guides that they can visit repeatedly.
Using a keyword glossary strategy can simultaneously make your content accessible to new audiences and improve your SERP. The tactic has been used to great success by platforms such as Investopedia. If you look at Investopedia as a case study, you can see the different ways you can better integrate content such as a Keyword Glossary into your platform.
Investopedia launched in 1999. Originally helmed by Cory Wagner and Cory Janssen, Investopedia highlighted the early-internet need for a platform that provided CEOs and consumers alike with information on B2B and B2C sales. The site developed its reputation for B2B and B2C service by cultivating an archive of articles designed to help audiences optimize their marketing campaigns and create basic online storefronts.
Nowadays, Investopedia offers much the same services as it did upon its origin, only updated for the modern era. Its catalog of articles has grown to address SEO in all of its elements, along with a litany of other business-oriented jargon.
SEO Integration in Online Glossaries
The articles that Investopedia houses draw in a significant amount of reader attention; however, the platform’s glossary facilitates the most repeat user activity. The definition pages that the glossary leads to house up to 10,000 backlinks.
That’s the strength of on-site glossaries. The content within them is original and attracts the attention of crawlers looking for authoritative, lengthy, and unique work. When you’ve built strong backlink networks, these crawlers can assume that the content bears an additional air of authority. This combination has netted Investopedia specifically more than 15 million site visitors per month.
Building a Glossary of Your Own
That potential for repeat visitors is ideal for B2B businesses. B2B businesses looking to utilize the funnel marketing method have the opportunity to facilitate relationships with potential consumers by creating well-developed resources that clients can use daily.
Building a glossary for your business takes time. However, with the opportunity to create thorough backlink networks, original content, and a reusable resource for clients to access, you’ll not only boost your SERP ranking, but you’ll also stand out as an authority amongst your competitors.
So, what terms frequent your business interactions? What jargon could you break down for your consumers? Even if you feel like the definitions of these terms are obvious, your clients may not feel the same.
Create your content, link it appropriately, and you can enjoy success similar to that which platforms like Investopedia have seen over the past several years.
Image attribution: peshkov – stock.adobe.com