Get Your New Content to Rank on Google
Despite being the largest search engine operating online today, Google can be slow to recognize new content. Still, you want to get your new content into Google’s indexes and ranking as quickly as you can.
How do you go about registering your new content with Google’s crawlers a little faster?
Go Straight to the Source
The easiest way to get Google’s attention is to use its URL Inspection tool. Google made its inspection tool available so that creators could register their content manually with the platform’s indexes.
When you first use Google’s Inspection tool, Google will crawl your new content on command. Once it’s crawled your new work, it’ll interweave that work – and its SEO elements – into its existing indexes. Once your content starts to generate audience interest, you’ll likely find it resting alongside the other work you published in the past.
Let There Be Robots
You also want it to be as easy as possible for Google to understand the core of your content. That’s why it benefits you to put your content into a robot.txt file. Robot.txt files allow you to build site maps for your platform. When you use a Search Console Sitemap report, you can better submit and update your site maps so that they reflect your integration of new content.
Utilize an API
API popularity is on the rise thanks to recent introductions by both Google and Bing. APIs are technically meant to boost immediate job postings or to help business owners better track their structured data. However, it’s possible to use an API on all sorts of content, as long as you’re willing to think creatively.
Integrating Google’s API with your platform, regardless of your content, will help the search engine process your new content quicker. You’ll see your new content start to circulate higher up on most search rankings as a result.
Emphasize Old Content
You should also use your new content to highlight your older content. How does this help boost the SERP of new work?
When you backlink to the most popular posts in your new content, you let Google know that the two works are affiliated. It’ll be easier for Google to recognize the authenticity of your work and to attribute your previous content’s success – and SERP ranking – to the newer posts.
Take Advantage of Social Media
Finally, make sure you’re spreading the news about your new content on social media. Social shares tend to generate greater direct interest in your work. Make an effort to circulate your new content on platforms such as Reddit, Twitter, Facebook, and Instagram. As you link out to these platforms in your new content, Google will be able to detect your platform’s additional social credit. With that recognition comes a boosted SERP ranking.
SEO crawling is always going to take time. If you put a little extra work into the crafting of your content, though, you can see it rise through Google’s ranks in no time.
Image attribution: Michail Petrov – stock.adobe.com