Back to Basics: Amazon’s Return to TV Advertisements
Many companies wrote off TV as a dying forum for advertising. What’s old is new again in advertising, though. This year, Amazon has markedly improved its sales [...]
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Entering the Era of the Apple Credit Card
In March 2019, Apple announced its release of an Apple Credit Card, based in the wildly successful Apple Wallet. This credit card, like most today, is embedded [...]
Amazon’s Brand New Tactic to Target Counterfeiters
No one likes a copycat. What people like even less are counterfeit products advertising themselves as the real deal. Amazon has had to contend with those kinds [...]
Go, Speed Racer, Go! Test Your Loading Time with Google
Users everywhere want to access online content faster, and slow page-loading times can be a content killer indeed. That’s why Google originally introduced Test My Site in [...]
The New Age of Customer Service: Chatbots
[emaillocker id="16881"] Chatbots are an incredibly interesting innovation, and they've taken customer service automation to another level. When you implement a chatbot, an AI system can walk [...]
Meet AWS: the powerful tool that boosts your business
Amazon Web Services, or AWS, is a cloud computing platform that provides a number of cloud-based services based around storage, development, analytics, and monitoring for your website. [...]
Is sponsored content worth your investment?
Paying for digital content visibility, otherwise known as “sponsoring” your content, is just one of many ways to market your brand online. Advertisements have been around for […]
ICYMI: Artificial Intelligence is here
We all know that artificial intelligence is developing at an incredible rate, and whether you regard that as incredibly exciting or vaguely intimidating is a matter of [...]