Evaluating Page Loading Speed
MV3 Content Team
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Go, Speed Racer, Go! The Newest Evolution of Google’s Test My Site

Users everywhere want to access online content faster, and slow page-loading times can be a content killer. That’s why Google originally introduced Test My Site in 2016.

Test My Site could be used by anyone. The program produced reports that told website owners and average Joes alike the speed at which any particular website loaded on mobile devices.

Recently, Test My Site received a facelift.

What’s brought it back, how has it changed, and how does this latest iteration help improve your business?

1. The Original Need

In 2016, business owners needed to know how quickly their websites would load on mobile devices. With the rise of smartphones, more people were accessing the internet from the computers in their pockets. Wi-Fi was as variable as the wind, and websites could lose out on views if their content didn’t load in under three seconds.

To solve this, Google introduced the original iteration of Test My Site. This iteration was advertised as a website testing tool that required little to no technical know-how.

This site came on the wings of a disturbing statistic: a single-second delay in load time could impact conversion rates by 20%.

2. A New Evolution

Since Test My Site’s debut, the internet and the content it houses have, of course, continued to evolve. Cell phones, too, see new connectivity and greater internet access. To stay relevant as a content creator’s tool, Test My Site needed to introduce new features that benefitted more modern users.

Introducing the recent update.

Test My Site can now load an assessment of any chosen site in seconds. It then issues a score of “fast,” “average,” or “slow”—but the real value is in the deep-dive analysis.

Google’s TMS reveals:

  • A loading speed of the entire site, as well as individual pages
  • A history of the site’s loading speed
  • A comparison of the site’s speed and the speed of the site’s closest competitors
  • Ways in which site speed affects the income of site management
  • Potential solutions and tips for increasing site loading speed
  • A downloadable version of the report

3. More Data, More Success

What can you do with this additional information? All that data allows you to broaden your view on loading times and think in economic terms. Sure, you can use it to observe and improve your site’s loading times—but it’s also a valuable tool for checking out the competition and rearranging your developer budget where’s its needed.

Test My Site also encourages business owners to keep the consumer in mind. If your site’s page-loading time isn’t up to snuff, you’ll see the rate at which you’re losing business. By catching these delays and fixing your back-end structure, you’ll give your consumers more opportunities to explore meaningful content, products, and services.

That’s a win-win for everyone—courtesy of the updated Test My Site.

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