Average Position

What is Average Position?

Average Position – A metric in Google Ads that helps advertisers understand where, on average, their ads are showing in Google search results pages. There are usually 4 available ad slots at the top of a search result page (where 1 is the first ad, 2 is the second ad, etc), so for the best results advertisers typically want an average position between 1-4. Average position 5+ indicates that your ads are showing at the bottom of the search results page.

Metrics you can bid on to improve the location of your ads

You can use these metrics as a target to set your bid if you want to increase the percentage of your ads that either show at the top or absolute top of the search results page.

Search absolute top impression share

Search absolute top impression share “Search abs. top IS” is the impressions you’ve received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location.

Absolute top impression share = Impressions on absolute top/eligible impressions on top

Search top impression share

Search top impression share “Search top IS” is the impressions you’ve received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location.

Search top impression share = Impressions on top/eligible impressions on top

Search lost absolute top impression share (budget)

Search lost absolute top impression share (budget) estimates how often your ad wasn’t the very first ad above the organic search results due to a low budget.

Search lost top impression share (budget)

Search lost top impression share (budget) helps you to understand how often your ad didn’t show anywhere above the organic search results due to a low budget.

Search lost absolute top impression share (rank)

Search lost absolute top impression share (rank) estimates how often your ad wasn’t the very first ad above the organic search results due to poor Ad Rank.

Search lost top impression share (rank)

Search lost top impression share (rank) estimates how often your ad didn’t show anywhere above the organic search results due to poor Ad Rank.

Conclusion

Is your company in need of help? MV3 Marketing Agency has numerous Marketing experts ready to assist you. Contact MV3 Marketing to jump-start your business.

Refer: Google

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