Ad Group

What is an Ad Group?

Ad Group– A set of keywords, ads, and bids that is a key part of how your account is organized. Each campaign is made up of one or more ad groups, while each ad group typically includes about 5-10 keywords.

It contains one or more ads that share similar targets. You set a bid, or price, to be used when an ad group’s keywords trigger an ad to appear. This is called a cost-per-click (CPC) bid. You can also set prices for individual keywords within the ad group. Use them to organize your ads by a common theme, such as the types of products or services you want to advertise.

Group ad groups by similar themes

Many advertisers find it helpful to base their groups on the sections or categories that appear on their website. For example, let’s say you sell desserts, beverages, and snacks on your website.

For example, in the table below, each contains a keyword list focusing on a product you’d sell. The keyword list in each tells our system to show ads for these products only on websites related to them.

Desserts Beverages Snacks
cupcakes soda potato chips
pumpkin pies coffee pita chips
apple pie iced coffee beef jerky
chocolate cake iced tea salted peanuts
ice cream sparkling water mixed nuts
cookies orange juice rice crackers

Did you know that an AdWords account can contain as many as 10,000 campaigns (includes active and paused campaigns) per account, 20,000 per campaign, and 50 text ads per ad group? That’s a lot to manage! Fortunately, you can manage your campaigns and ads from just two places in your account.


Is your company in need of help? MV3 Marketing Agency has numerous Marketing experts ready to assist you. Contact MV3 Marketing to jump-start your business.

Refer: Google

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