What is an Ad Group?
Ad Group– A set of keywords, ads, and bids that is a key part of how your account is organized. Each campaign is made up of one or more ad groups, while each ad group typically includes about 5-10 keywords.
Group ad groups by similar themes
Many advertisers find it helpful to base their groups on the sections or categories that appear on their website. For example, let’s say you sell desserts, beverages, and snacks on your website.
For example, in the table below, each contains a keyword list focusing on a product you’d sell. The keyword list in each tells our system to show ads for these products only on websites related to them.
|pumpkin pies||coffee||pita chips|
|apple pie||iced coffee||beef jerky|
|chocolate cake||iced tea||salted peanuts|
|ice cream||sparkling water||mixed nuts|
|cookies||orange juice||rice crackers|
Did you know that an AdWords account can contain as many as 10,000 campaigns (includes active and paused campaigns) per account, 20,000 per campaign, and 50 text ads per ad group? That’s a lot to manage! Fortunately, you can manage your campaigns and ads from just two places in your account.
Refer: Google« Back to Glossary Index