- HTML is an acronym for Hypertext Markup Language. HTML organizes your content and enables you to utilize bullet points, headers, and paragraph breaks.
- Crawling allows Google’s bots to pull your URL out an existing queue.
- The crawlers then read your platform’s robots.txt files to process their content.
- Once the content’s processed, Google’s crawlers establish the relationship between your platform and other platform URLs with the href attribute.
There are a number of different ways you can make that process of crawling easier for Google, including the following:
- Make sure you haven’t accidentally blocked Google’s crawlers from seeing your robots.txt.
- Avoid the use of lone hashes (#) or hashbangs (#!) in your fragment identifiers.
- Utilize a tool such as pushState History API to automatically clean and update your URL.
- Utilize the appropriate HTTP status codes to let Google’s crawlers know whether they should read a piece of content.
- Don’t overload your robots.txt’s meta tags.
- Compress your platform’s images and utilize lazy-loading (only for the images) to make these elements more readable.
Again, you don’t have to know how to code to operate a successful e-commerce platform. As Google continues to change the way it indexes content, though, make sure the work you’ve done is readable. If you do, your SERP ranking will benefit.
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