- HTML is an acronym for Hypertext Markup Language. HTML organizes your content and enables you to utilize bullet points, headers, and paragraph breaks.
- Crawling allows Google’s bots to pull your URL out an existing queue.
- The crawlers then read your platform’s robots.txt files to process their content.
- Once the content’s processed, Google’s crawlers establish the relationship between your platform and other platform URLs with the href attribute.
There are a number of different ways you can make that process of crawling easier for Google, including the following:
- Make sure you haven’t accidentally blocked Google’s crawlers from seeing your robots.txt.
- Avoid the use of lone hashes (#) or hashbangs (#!) in your fragment identifiers.
- Utilize a tool such as pushState History API to automatically clean and update your URL.
- Utilize the appropriate HTTP status codes to let Google’s crawlers know whether they should read a piece of content.
- Don’t overload your robots.txt’s meta tags.
- Compress your platform’s images and utilize lazy-loading (only for the images) to make these elements more readable.
Again, you don’t have to know how to code to operate a successful e-commerce platform. As Google continues to change the way it indexes content, though, make sure the work you’ve done is readable. If you do, your SERP ranking will benefit.
Image attribution: Hor – stock.adobe.com