Brand loyalty. It’s that elusive, follow-you-to-the-ends-of-the-earth marketing lure that every company aims for. It’s the glimmering gold at the end of a rainbow, but it might be… Continue Reading Brand Loyalty: The Elusive Prize
Social media gives us a currency of engagement. Social “likes,” considered staples of the Big Four social media platforms, represent the value of content —both to marketers… Continue Reading Is Instagram Removing Likes from the Platform?
You can’t buy friends, but you can buy Instagram followers. A simple search will provide you with resources that enable you to significantly bolster your follower count… Continue Reading What Can Fake Followers Cost Your Instagram Campaigns?
Facebook is one of the most popular social media platforms operating today. That’s why it’s so tempting to look at your feed while you’re at work. There’s… Continue Reading Yes, You Should Spend More Time on Facebook at Work
Here today, gone tomorrow—does the kind of content you see on platforms like Instagram really resonate with consumer audiences? If you’ve learned anything about influencer marketing by… Continue Reading Finding Success Through Instagram Story Ads
It seems like everyone (and their mother, their grandmother, their dog, and their baby) is on Facebook today. Why would you need to use any other social… Continue Reading Facebook or Bust? The Art of Social Media Advertising.
In the marketing field, we need social media. The modern age of connectivity allows new opportunities to connect to audiences daily. We even have the power to… Continue Reading What Does the Future Hold for Social Media?
Businesses like ours build audiences through advertising. But with ad blockers constantly filtering out even the best campaigns these days, it’s difficult to connect with an audience—let… Continue Reading This Is 2019: the Age of the Influencer
We warn teenagers about the wiles of peer pressure. What we don’t think about is the how: how does peer pressure (AKA social proof) drive conversions for… Continue Reading Want to Increase Conversions? Try Powerful Social Proof.
Are you looking to start a conversation with your consumers? With 90 percent of marketers relishing in the marketing effectiveness of social media, it seems like Twitter,… Continue Reading Gain Social Reach with Three Easy Tricks