Social Strategy

Social Strategy Tips & Insights

Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. SMM marketing includes activities like posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media advertising.

With these tips, you can begin developing your own social media marketing expert plan.

Social Media and Marketing: Start with a Plan

Before you begin creating social media marketing campaigns, consider your business’s goals. Starting a social media marketing campaign without a social strategy in mind is like wandering around a forest without a map—you might have fun, but you’ll probably get lost.

Here are some questions to ask when defining your social media marketing goals:

• What are you hoping to achieve through social media marketing?
• Who is your target audience?
• Where would your target audience hang out and how would they use social media?
• What message do you want to send to your audience with social media marketing?

Your business type should inform and drive your social media marketing strategy.

How Social Media Marketing Can Help You Meet Your Marketing Goals

Social media marketing can help with a few goals, such as:

• Increasing website traffic
• Building conversions
• Raising brand awareness
• Creating a brand identity and positive brand association
• Improving communication and interaction with key audiences

The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve every other marketing goal on your list!

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