Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. SMM marketing includes activities like posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media advertising.
Social Media and Marketing: Start with a Plan
Before you begin creating social media marketing campaigns, consider your business’s goals. Starting a social media marketing campaign without a social strategy in mind is like wandering around a forest without a map—you might have fun, but you’ll probably get lost.
How Social Media Marketing Can Help You Meet Your Marketing Goals
The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve every other marketing goal on your list!