why small businesses need websites
Sara Sargent
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It’s 2019: Time to Create Your Own Company Website

In the digital business world, there’s so much talk about the essential nature of SEO, content marketing campaigns, and internet-oriented marketing. It’s hard to believe anyone doesn’t have a website these days.

The ugly truth is that, actually, 41 percent of businesses across the United States operate without one.

Wait—how?

There are many misconceptions that might keep a CEO from wanting to create a company website. Sometimes, alternative options are just simpler than independant sites.

But how do the other options and their supposed benefits stack up against a website, really?

Exploring Website Alternatives

Businesses of all sizes need to work on a budget. As a result, it may feel easier to just advertise on alternative platforms,  or to use third-party marketplaces to host inventory.

Neither of these is a bad option – at least, not in the short term – and both have encouraged small businesses to begin building their audiences.

Social media actively encourages businesses to forgo creating a company website. Why? Because platforms such as Twitter and Instagram generate enough daily traffic that some business owners may feel as though they can build a consumer base through clever segmentation and #wittyhashtags.

Facebook takes this one step further. The site’s evolving business marketplace allows you to create a profile for your business in under 20 minutes. From there, you’ll click a few buttons, and like magic, your products can reach thousands of people each day. For a new or small business, that’s an attractive initial audience.

  • Third-Party Marketplaces

Other marketplaces like Amazon, Target, and Etsy work in a similar manner. While Facebook doubles as an advertising platform and a hosting platform, these websites are completely inventory-oriented. You don’t have to worry about coding a platform to share your products. Instead, you’ll upload images, product names and descriptions, and your products get the benefit of instant availability.

Amazon especially has capitalized on a growing lack of desire from business owners to create their own platforms. The company hosts over 1 million small and medium-sized businesses to date and is set to continue expanding in the coming years.

So, Why Forgo a Company Website?

It’s more convenient and cost-effective to use other options to launch your business than it is to create your own platform—isn’t it? Nearly 26 percent of businesses, citing the cost of website creation as a concern, would say so.

However, this belief is rooted in deep-seated internet beliefs from the 2000s. Custom web design used to cost businesses thousands of dollars in design and coding costs. But these days, your business can now choose a web host for as little as $2.95 a month while DIY-ing the rest of your site.

So why forgo a website? The simple answer is: you shouldn’t.

The Benefits of Creating Your Own Platform

While you can and should still use social media or third-party sellers at your leisure, you shouldn’t forget the value of building your own company website.

Developing your own platform allows you to:

  • Build a stronger brand presence
  • Retain the entirety of your income instead of sharing with a host such as Amazon
  • Boost your SERP ranking through content originality
  • Draw in an audience without fear of losing them to an algorithm
  • Alter your content, inventory, and product design without restriction

While 41 percent of business owners use these alternative ways to take advantage of the internet, they’re missing a powerful resource. Creating your own platform gives your business the independence it needs to thrive.

Conclusion

Is your company in need of help with your company website? MV3 Marketing Agency has numerous Marketing experts ready to assist you. Contact MV3 Marketing to jump-start your business.

Image attribution: georgejmclittle – stock.adobe.com

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