It’s 2019: Time to Create Your Own Company Website
In the digital business world, there’s so much talk about the essential nature of SEO, content marketing campaigns, and internet-oriented marketing. It’s hard to believe anyone doesn’t have a website these days.
The ugly truth is that, actually, 41 percent of businesses across the United States operate without one.
There are many misconceptions that might keep a CEO from wanting to create a company website. Sometimes, alternative options are just simpler than independant sites.
But how do the other options and their supposed benefits stack up against a website, really?
Exploring Website Alternatives
Businesses of all sizes need to work on a budget. As a result, it may feel easier to just advertise on alternative platforms, or to use third-party marketplaces to host inventory.
Neither of these is a bad option – at least, not in the short term – and both have encouraged small businesses to begin building their audiences.
- Social Media Start-Ups
Social media actively encourages businesses to forgo creating a company website. Why? Because platforms such as Twitter and Instagram generate enough daily traffic that some business owners may feel as though they can build a consumer base through clever segmentation and #wittyhashtags.
Facebook takes this one step further. The site’s evolving business marketplace allows you to create a profile for your business in under 20 minutes. From there, you’ll click a few buttons, and like magic, your products can reach thousands of people each day. For a new or small business, that’s an attractive initial audience.
- Third-Party Marketplaces
Other marketplaces like Amazon, Target, and Etsy work in a similar manner. While Facebook doubles as an advertising platform and a hosting platform, these websites are completely inventory-oriented. You don’t have to worry about coding a platform to share your products. Instead, you’ll upload images, product names and descriptions, and your products get the benefit of instant availability.
Amazon especially has capitalized on a growing lack of desire from business owners to create their own platforms. The company hosts over 1 million small and medium-sized businesses to date and is set to continue expanding in the coming years.
So, Why Forgo a Company Website?
It’s more convenient and cost-effective to use other options to launch your business than it is to create your own platform—isn’t it? Nearly 26 percent of businesses, citing the cost of website creation as a concern, would say so.
However, this belief is rooted in deep-seated internet beliefs from the 2000s. Custom web design used to cost businesses thousands of dollars in design and coding costs. But these days, your business can now choose a web host for as little as $2.95 a month while DIY-ing the rest of your site.
So why forgo a website? The simple answer is: you shouldn’t.
The Benefits of Creating Your Own Platform
While you can and should still use social media or third-party sellers at your leisure, you shouldn’t forget the value of building your own company website.
Developing your own platform allows you to:
- Build a stronger brand presence
- Retain the entirety of your income instead of sharing with a host such as Amazon
- Boost your SERP ranking through content originality
- Draw in an audience without fear of losing them to an algorithm
- Alter your content, inventory, and product design without restriction
While 41 percent of business owners use these alternative ways to take advantage of the internet, they’re missing a powerful resource. Creating your own platform gives your business the independence it needs to thrive.
Image attribution: georgejmclittle – stock.adobe.com