SEO
How to Do Keyword Research for B2B SaaS (5 Steps)
Keyword research for B2B SaaS in 5 steps: build a tracked table, query the gaps, weight by competition and check your own…
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B2B SEO • GEO • ABM • AI Marketing • Analytics
B2B growth infrastructure playbook.
Frameworks, audit methodology, and system diagrams for B2B teams that want to own their organic and pipeline channels, not rent them. Written by practitioners at MV3 Marketing.
Marketing
Jobs to Be Done: A Practical Framework for B2B Teams
Jobs to be done explained for B2B teams: the four forces behind a switch, how to write a job statement, and a…
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Lead Generation
Funnel Marketing for B2B SaaS: Find the Stage That Leaks
Funnel marketing only helps when you track stage-to-stage rates. See where our own outbound funnel leaked and how to run the same…
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Analytics
Customer Acquisition Cost for B2B SaaS, Explained
How to calculate customer acquisition cost for B2B SaaS: the formula, a worked example by channel, tested SQL, and what our own…
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Technical SEO
How to Test robots.txt Rules for AI Crawlers (6 Steps)
Test robots.txt for AI crawlers in six steps with Python urllib.robotparser output, vendor-published bot names and two traps found in a live…
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SEO
How to Run a SaaS Pricing Page Audit (7 Steps)
Run a SaaS pricing page audit in 7 steps, with measured results from 15 public pricing pages: plans, billing toggles, FAQ markup…
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SEO
How to Refresh Old Blog Posts for SEO and AI Search
Refresh old blog posts in six steps, with before and after data from nine MV3 posts that rose from 0.7 to 9.5…
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Analytics
How to Set Up GA4 Key Events for a B2B Lead Form
Set up GA4 key events for your B2B lead form in 6 steps: a tested dataLayer push, a GTM trigger, a generate_lead…
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SEO
How to Run a Content Gap Analysis on 5 Competitors
Run a content gap analysis against five competitors in five steps, with real counts: 672 keywords cut to 95 pages, plus a…
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Insights
Answer Engine Optimization Services: Scope, Pricing, and Deliverables
AEO services get pitched as everything from a $99/month dashboard to a $15,000/month retainer. Here is a four-rung framework for scoping the…
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