Do you really need a content calendar?
The answer to that is a resounding yes! A content calendar is one of the most important parts of keeping your blog posts, videos, email campaigns and other projects active and relevant. You may think it’s fine to publish content as it comes around, but a regular, scheduled content calendar will help keep you on task.
Here are three reasons you should create a content calendar long before you start publishing.
1. A Calendar Keeps Your Content Regular
One of the most important parts of maximizing your company’s reach is maintaining a regular posting schedule. It helps you provide continuous valuable information to your customers, which will keep them coming back and also attract new organic traffic.
It’s hard to determine a regular posting schedule if you’re publishing material on the fly. With a content calendar, you can make it easier by planning things months in advance. Don’t wait until a few days in advance to have your work ready to go; do it as early as possible for the best results.
2. It Lets You Utilize Premeditated Content Themes
One of the best ways to pull in readers is by having theme-based posts. For example, you might decide to publish a blog post with news highlights from your industry on Saturdays. That way, previous readers will come back every Saturday, giving them more exposure to your business content.
Themed content doesn’t have to be in the format of weekly wrap-up posts; you can build a theme around anything. However, no matter how you’re planning to build a theme, you need to make sure it’s consistent. A content calendar will remind you to publish your themed posts on time, so you maintain that follower base.
3. You Can Take Advantage of Social Events
There are all sorts of weird and wacky holidays, and taking part in those can help you find customers who enjoy your sense of humor. As a quick example, for National Selfie Day, a holiday celebrated on June 21, you could encourage your customers to take a selfie with your product and then share those selfies across social media accounts.
Obviously, you don’t have to do this for every holiday. Strange ones seem to come around every few days, so celebrating every one would be a bit burdensome. However, by utilizing current events, national and local holidays, and social media trends, you can easily maintain your relevance. With a content calendar, you’ll never forget these important celebrations.
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