March 26, 2020

Frequency Capping

What is Frequency Capping?

Frequency Capping – Feature that enables advertisers to create a threshold for the number of times your ads appear to the same person on the Display Network.

Frequency is the number of times a user sees ads in your Display or Video campaign over a given time period. Frequency capping works differently on Display campaigns and Video campaigns.

For Display campaigns:

  • When you set the frequency cap for a Display campaign, you set a limit for the number of impressions you will allow an individual user to have on the campaign per day, week, month, or any combination.
  • You can set a frequency cap to limit the number of impressions on the campaign, ad group, or ad.

For Video campaigns:

  • When you set the frequency cap for a Video campaign, you set a limit for the number of impressions and/or views you will allow an individual user to have on videos in the campaign per day, week, month, or any combination. Frequency caps for Video campaigns can only be set on the campaign level.
  • If the videos in the campaign are used in other Video campaigns, impressions and/or views from other Video campaigns for a given user will count towards the frequency cap of the campaign. When a user reaches the frequency cap, Google will stop showing this campaign to the user. This only applies to in-stream and Bumper ads in the auction.

Measuring reach and frequency

By analyzing reach and frequency data for display and video campaigns, you can better understand how many people were shown your ads and how frequently the same people were shown them over a certain period of time. Whether you’d like to focus on reinforcing a message or on reaching new people, this information can help you get a clearer picture of how you’re meeting your reach goals.

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Reach and frequency metrics

Unique reach metrics measure the total number of people who were shown an ad.  These metrics go beyond basic cookie measurements to help you understand how many times people were shown your ad across different devices, formats, and networks.

These days, people are often on the go and use multiple devices throughout the day. Our unique reach models measure the total reach of an ad by accounting for cases when people may see the same ad on different devices or when multiple people share the same device.

Unique reach metrics include:

  • Unique users
  • Avg. impr. freq. per user

Conclusion

Is your company in need of help? MV3 Marketing Agency has numerous Marketing experts ready to assist you. Contact MV3 Marketing to jump-start your business.

Refer: Google

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