Generating action in a social environment requires specialized experience and constant refreshes.
We leverage LinkedIn’s powerful consumer data and lookalike modeling to find your ideal next customers.
Our wealth of experience means we know when to deploy the network’s bid optimization, use a platform bid optimizer, or to apply manual strategies.
In addition to closing previous visitors and custom audiences, social ads are uniquely suited to re-engaging past and current customers.
Sponsored Inmail Ads
The ecommerce shopping journey continues onto social platforms after consumers have expressed interested in your products.
Especially on mobile, the right offer and a quick contact info capture is the key to B2B success on social channels.
We help you identify your target audiences
The goal of this strategy is to create audiences that replicate the personas of our current top converting customer base. Then build similar targets and starting reaching those audiences. Typical Conversion rate for Custom Audiences is 20-30%.
Define Behavior Patterns and Audiences
LinkedIn insights and Google analytics provide a wealth of demographic, geographic, and interest based behavior data. Behavioral and Interest Audiences should be created from this.
Establish Lookalike Audiences
Using performance data from behavioral and interest audiences
will help us create similar lookalike audience with larger
potential customer sets.
Target Custom Audiences
Importing current customers (seed list) into custom audience and collecting website traffic to retarget will allow for higher conversion from campaigns.
Once members click your ad, they’ll see a form that’s pre-filled with accurate professional information from their LinkedIn profile, such as their name, contact info, company name, seniority, job title, and location.
Automatically connect members with your offers
As soon as members submit a lead form, they’ll automatically see a “thank you” page that connects them to your eBook, website, or another destination of your choice.