It’s Complicated: Political Stances and Your Business
The more politicized the world becomes, the more difficult it is to build a business on particular ideals. It is even more difficult for long-established businesses to [...]
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What Does the 2020 Marketing Arena Look Like?
The year is more than half over, and it's time to start looking forward. Future marketing trends will change the way we create advertisements in the coming [...]
Sales Funnel
What is a Sales Funnel or Marketing Funnel? Sales funnel (also known as Marketing Funnel or sales process) refers to the buying progression that companies lead customers through when purchasing products. [...]
Are You Tracking These 7 Key Business Metrics?
Business metrics represent the backbone of your business. Without them, you don't know how much money you're making, what kind of audience retention your content's generating, or [...]
Should you give it away for free? (Content, that is.)
When you have something of value, you shouldn’t share it for free. Especially not in business. Right? Actually, sharing free content may boost your business model. Free […]
Building brand authority? Reach out & network.
Content authority, measured in post length and keyword integration, builds trust within your consumer base and improves your ranking on SERPs. With these sorts of advantages [...]