What is the Knowledge Panel?
Knowledge Panel – Like the Knowledge Graph, this box appears at the top of the search results on the search results page. This tool is designed to display when users search for a business on Google; it can help users get quick information about a business like phone numbers, reviews, and location. Much of the information is pulled from sources like Google My Business and Google Maps.
Knowledge Panels are a type of rich results in Google’s search results pages. They can show information about all kinds of things: businesses, people, animals, countries or plants, for instance. Such a panel appears on the right side of your screen in the desktop search results. It shows details on the particular entity you’re searching for. What you see in this panel is powered by Google’s Knowledge Graph.
Should we care about Knowledge Panels?
If you want to be found for search terms like your name, brand or business name, a Knowledge Panel is useful! If Google decides to show you or your business in this panel, you pretty much dominate the search results on the right side of the screen in desktop search. In mobile, the panel will appear between other results but is dominant as well.
A Knowledge Panel will, therefore, make sure your company or brand will stand out in the search results when people are specifically searching for it. That’ll give you lots and lots of clicks. This does make sense: if people are searching for you or your brand name, they probably want to find your website. So, Google’s providing them with the best result.
Get the Knowledge Panel for your business?
As with all types of search results, Google will decide whether it’ll show a knowledge panel in the search results. If you’re a local business, you can do some things to increase your chances to rank with a knowledge panel. For the branded and personal panels, it is much harder to obtain such a knowledge panel.
If you want a chance of Google displaying a local panel for your business, the first step is to open a Google My Business account. You’ll then be able to verify that you are the owner of your business. After that, you can add or edit all relevant information about your business, such as address information, opening hours and photos.
What also helps, is to verify your site with Google Search Console and to add structured data markup for businesses, as our Local SEO plugin does.
In the end, Google will decide whether to show a Knowledge Panel. Relevance, distance, and the prominence of the business are all important aspects for Google in determining if it’ll show one Making sure your website is working well and on a high-authority domain could enhance your chances.
« Back to Glossary Index