It is a content generated by users in response to an initial publication, most notable blog posts. These are usually posted below the blog entry, and can often be vehicles for creating advanced levels of discussion that increase the lifespan of blog posts. They are also typically associated with news articles, videos, media-sharing sites, and Facebook posts.

If we look a Facebook Every 60 seconds on Facebook: 510,000 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded. Everyday and that only one social media platform.

When writing them on a website always remember that each and every word you type could remain on the web forever, so be very careful to make sure you state your fact correct.

Word choice refers to a writer’s selection of words as determined by a number of factors, including meaning (both denotative and connotative), specificity, level of diction, tone, and audience. Another term for word choice is diction. Word choice is an essential ingredient of style.


Use Power words

Power words are words that smart copywriters use to trigger a psychological or emotional response. They’re called “power words” because they are so persuasive that people simply can’t resist being influenced by them!

But power words aren’t just for copywriters. They can be used by any marketer–even inexperienced ones–to motivate people to take a specific action on their website.

Power words crank up your marketing effectiveness by:

  • Evoking emotion: People connect to emotion, not words. Studies show that content that elicits emotion (anxiety, amusement) is more likely to be shared than those that aren’t “emotionally charged.” Power words are key to evoking these “high arousal” emotions. Examples include words like “Instantly”, “Mistakes”, and “Hilarious”.[*]
  • Triggering curiosity: Curiosity may have killed the cat, but it makes the marketer’s life easy. Research found curiosity to be one of the most powerful triggers for virality. Since we have a hard time resisting our curiosity, strategic use of power words makes it almost impossible for us not to click, share, and read. Power words that trigger curiosity include words such as “Reveals”, “Proves”, and “Ridiculous”.[*] Source (Sumo)
« Back to Glossary Index