56.3% of users are Females and 43.7% are male.
120.7 million users are from the US.
37% of US adults use and the United States has the greatest number of Instagram users.
89% of users are outside the US.
Six in ten online adults have accounts.
72% of teens use Instagram.
73% of U.S. teens say it the best way for brands to reach them about new products or promotions.
130 million accounts tap on a shopping post to learn more about products every month.
Users will spend an average of 28 minutes per day on the platform in 2020.
35% of US teenagers say Instagram tips is their preferred social media platform.
63% of Americans use it daily.
An estimated 75.3% of US businesses will be on It in 2020.
Now Has More Than 2 Million Monthly Advertisers and 25 Million Business Profiles.
It generated $20 billion in ad revenue in 2019.
200 million+ Instagrammers visit at least one business profile daily.
70%of shopping enthusiasts turn to Instagram for product discovery.
There are 500,000 active influencers on Instagram.
69% of US marketers plan to spend most of their influencer budget.
Its revenue is expected to reach $14 billion dollars.
1/3 of the most viewed stories are from businesses.
89% indicated was the most important social media channel for influencer marketing.
User-Generated Content Has a 4.5% Higher Conversion Rate.
55.4% of Influencers use Stories for Sponsored campaigns.
Its potential advertising reach is 849.3 million users.
6th most popular social network worldwide.
The Instagram tips explore page is viewed by 200 million accounts daily.
The most liked photo on Instagram is a photo of an egg with 54.2 million likes.
More than 50 billion photos have been uploaded to Instagram so far.
50% of users use the explore page every month.
Posts with a Location Get 79% More Engagement.
7 out of 10 Hashtags on Instagram Are Branded.
60% of people say they discover new products on Instagram.
Photos with Faces Get 38% More Likes.
Posts with at least one hashtag average of 12.6% more engagement.
Most-used Giphy sticker in Stories is Heart Love Sticker by Arata.
Most-used Face Filter in Stories is Heart Eyes.
Users Engage More on Weekdays with Tuesday and Thursday showing most engagement.
More than half of Instagram Captions & Comments Contain Emojis.
Videos get over 2 times more engagement than Instagram photos.
The most popular hashtags on Instagram are #Love, #Instagood, #Photooftheday, #Fashion, and #Beautiful.
Pizza is the most Instagram med food globally, followed by Sushi.
Nano-influencers(500-5k followers) make an average of $114 per video post, compared with $100 for an image post and $43 for a story.
Power users(30k-500k followers) make an average of $775 for an Instagram video, $507 for an image post and $210 for a story.
68% of people come to Instagram to interact with creators.
50% of Sponsored feed posts last year originated in the U.S.
IGTV app has 7 million installs worldwide.