Go from 0 to 100 with Google Ads Optimization Scores
Google has long been an open toolbox for marketers in all industries. Now, there's another asset on the ever-evolving multi-tool that challenges the way we address our [...]
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Now You Can Schedule ‘Gram Posts on Facebook
Facebook purchased Instagram in 2012, so the fact that the two companies are linked is old news. You can share Instagram posts to Facebook, but the two [...]
Politics + Advertising: A Dangerous Combination
Have you heard of Shane Gillis? He was a recent SNL hire, but you never saw him perform there. Gillis was fired in September before he even [...]
What Can You Learn from this Emmy-Winning Commercial?
Controversy and brand names don’t frequently pair well. It takes a smart marketing team to turn a polarizing topic into a marketable good. However, in September 2018, [...]
Part 4: What Are The Best Tools for A/B Testing?
You’ve read about the benefits of A/B testing, learned why it came into use and thought on the ways you could best integrate it into your next [...]
A/B Testing How-To Guide
With the benefits of A/B testing under your belt, you’ll want to shift your focus to A/B testing integration. How can you integrate this process seamlessly into [...]
Part 2: The Benefits of A/B Testing
Now that you have a better understanding of what A/B testing entails, let’s expand on the process—and why it's such a great tool. There’s a reason 60 [...]
An Introduction to A/B Testing
If you want to boost your content’s ranking on a SERP, you need to experiment with your SEO variables. It’s not effective, however, to work and rework [...]
How to Win the Customer Experience Game
Now that most business is conducted through the web, customer service methods have changed. The traditional ways we once used to reach out to consumers to ensure [...]
Craft a Video Strategy in 1 Hour or Less
Video is one of the most engaging forms of advertising strategies available. With it, you can engage consumers' senses on more than one level. By delivering information [...]