Tag, You’re It: Introducing Google’s Tag Manager
Trying to boost your SERP ranking? You’ll want to use the best tools you can get your hands on. As luck would have it, Google holds over 90 percent of the world’s search engine market share—so you can expect to find a few great tools in-house. Meet the Google Tag Manager.
Getting Started with Google Tags Manager
Tag Manager can boost your platform’s loading speed, make your content more readable, and raise your platform’s SERP ranking. Sounding good yet? It should.
So how do you get started?
- Choose an account name
- Choose whether to share your platform’s data with Google or other advertisers
- Enter a container label outlining the kind of content you want to work with (Web, AMP, Android, or iOS)
- Click “Create”
Breaking Down the Tag Manager
Four key elements make up the bulk of Google Tag Manager and its usability. These tools are:
- Triggers: If you want a tag to go to work, you’re going to need a trigger. A trigger sparks a tag’s workability based upon user behavior. When creating a trigger, you decide what kind of user behavior will spark a particular tag. Want your consumers to be able to submit a form on your platform? You need to set a trigger in place to allow for that event, and the subsequent tag, to work.
- Containers: When put together, the combination of tags, triggers, and their variables are known as containers. These containers define the architecture and general operations of your platform. They also make it easy for you to implement page-wide functions without having to create your tags, triggers, and variables manually.
Using Google Tag Manager
As you integrate Google Tag Manager into your daily platform maintenance, make sure to:
- Install Google Tag Manager as a Chrome extension for ease of use
- Create GA events to better track all your outbound links
- Avoid screen scraping in favor of a data layer
- Document any and all changes you make to your existing containers, no matter how small
With that, Google will be able to access your content readily. And thanks to the tags, triggers and variables you put into place, you’ll be able to interact with your consumers on a personal level. Sometimes, Google really is great.
Image attribution: Sergey Nivens – stock.adobe.com