GA4 Audit Checklist: 7 Critical Configuration Errors Killing Your B2B Analytics
We’ve audited over 40 B2B Google Analytics 4 properties. The finding that consistently surprises clients: 78% had at least one critical configuration error actively distorting their conversion data. Not minor discrepancies, fundamental problems that made entire reporting segments unreliable. Most B2B GA4 properties contain at least one critical configuration error silently distorting conversion data. Here’s…