March 27, 2020 Corporate Team

Dimensions Tab

What are the Dimensions Tab?

Dimensions Tab – Reporting section in AdWords that allows advertisers to segment and view data based on a variety of criteria. For example, you can view aggregate data by destination URL, geographic location, an hour of the day, day of week and more.

The Dimensions tab can be accessed in different views, starting at the account level to the campaign level and down into the ad group level. Its main function is analysis.

Here’s a brief explainer from Google AdWords:

The Dimensions tab lets you slice and dices your data by the dimension of your choice across an ad group, a campaign, or your entire account. You can use Dimensions to view statistics that cut across other AdWords tabs. For example, you can view your total stats by month, hour, or geographic region. You can customize your table to compare your total clicks in January across ad groups or see individual cities where your clicks came from.

The Dimensions tab is a great diagnostic tool that you can use daily. You’ll find you may want to start at the account level to get a big picture of what’s happening, then drill down into the individual campaigns for more info.

Time Analysis

To refine the performance of your ads, you can drill down into the “time” analysis under the Dimensions tab to see ad performance by:

Hour of day
Day of the week
Day
Week
Month
Quarter
Year

You can then use this data to tweak the scheduling and delivery of your ads based on when they will perform best. This feature can help you control the budget, too. You can find out which day(s) of the week performed best and then adjust bids, accordingly, turning off other days of the week.

Geographic Analysis

Targeting the right location is a part of what makes your ads relevant. So, it’s great that you can quickly see which locations are the top-performing locations by using the geographic analysis in the Dimensions tab.

Here, you can sort by conversions, countries, states and more. There are also ways to pull “distance” reports for ads with location extensions. This could tell you how well your ads performed based upon where the person was located (relative to your location) when they saw it.

Search Terms

The search terms analysis allows you to see search terms that triggered your ads from multiple views – account, campaign or ad groups.

One example of when you might use this is if you noticed a campaign spent a little too much one day. You could head into the dimensions tab and view search terms. You can even sort by clicks.

There is a lot more to using the Dimensions tab to your advantage daily to help you manage and improve the ROI of your PPC campaigns. Other ways you can slice and dice data include:

Conversions
Labels
Destination URL
Top movers
User locations
Distance
Paid and organic
Automatic placements
Free clicks
Call details

Conclusion

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