What is Traffic Estimator?
Traffic Estimator – Free AdWords tool that predicts how well a particular keyword could perform based on local and global search volume. Advertisers can also use this tool to research average prices and ad positions as well.
AdWords Traffic Estimator is a tool designed by Google to give advertisers keyword traffic data on specific keywords before they create an AdWords campaign. Unlike the Google tool, the traffic estimator is giving more specific data points focused around not only expected traffic but also expected costs per click and spend data.
As with the traditional keyword tool, an important thing to keep in mind in making use of the AdWords traffic estimator is to use the data with a grain of salt – the information you’ll be getting will consist of very rough estimates, and of course, doesn’t give you any insights into whether the term you’re looking at will actually convert for you and help you grow your business.
How to Use the AdWords Traffic Estimator Tool
With the Google Keyword Tool, there are a few input fields that represent your options for getting data back from the Traffic Estimator Tool:
With most keyword tools you can start with a seed keyword to get ideas back, and then you can also set the Max CPC you’d like to pay for a keyword. You can optionally set a daily budget this will be based on your campaign’s daily budget where you’re considering adding the keywords or to get a sense of the maximum potential traffic for the term you can leave the daily budget field blank.
You can also add in advanced filters for the country, language, and match type:
Finally, you’re returned a series of estimates around traffic and costs:
From there you can add keywords or take the keyword data to Excel or Google Docs to help you estimate the performance for certain terms before you add them to your account. This data is often inaccurate and can only give you a quick snapshot of what your average position and estimated costs would be – AdWords is an auction environment and your competitors may be constantly changing the search landscape for your target term.
« Back to Glossary Index