What is the Pixel?
Pixel – A pixel refers to a 1×1 pixel that is loaded and viewed on specific pages to track the activity of your leads and customers.
What is Facebook Pixel?
The Facebook Pixel is a piece of code that you place on your website, allowing you to monitor conversions from Facebook ads, optimize ads, build targeted audiences for future adverts and retarget people who have previously interacted with your website. The Facebook Pixel works by dropping a cookie that will track visitors on your website so you can reach out to them later, also known as retargeting.
Once you advertise to people that have been on your website, you can also use the Facebook Pixel to track their behavior when they’re back on your website. This, in turn, helps you find out what advertisements are most effective, whilst allow you to target audiences with increased relevance.
Why you should use a Facebook Pixel
The Facebook Pixel has the power to provide you with vital information that you can use to create better Facebook ads, as well as offering you the opportunity to target your audiences more relevantly and accurately. By allowing the pixel to track the actions that are taken on your website after entering through a Facebook ad, your ads can be built to reach consumers who are more likely to make a conversion.
Not using Facebook ads yet. Even that’s not an excuse to not use a pixel! Just install the Facebook Pixel on your website and start collecting data as soon as possible so you can be ready to go when creating and launching your Facebook ads.
The same can be done for Instagram ads, just place the pixel on your website before launching your ad on Instagram.
How does it work
Imagine someone clicks on your link ad, ends up on your website and buys one of your products. This will lead the Facebook Pixel to trigger and report the action that has just taken place. Thanks to the Facebook Pixel you’ll know when a customer took an action after seeing your Facebook advertisement. This way, you’ll also be able to reach this customer again by using a Custom Audience.
It goes without saying that once more and more conversions happen on your website, Facebook will automatically get better at delivering your adverts to people who are more likely to act. This is known as conversion Optimisation, something that we are quite good at using smart algorithms.
Of course, the Facebook Pixel isn’t just there to help you target customers who have already completed a purchase from you before. It can also help you target shoppers that have shown an initial interest in one of your products by clicking on the ad and viewing it. Some may have even gone as far as adding the product to the cart, before deciding to abandon it and canceling the purchase.
Since the pixel is monitoring every action taken on your website, you’ll be able to easily discover which products have attracted interest from shoppers. By collecting the information of all interested page visitors from your Facebook ad, you’ll be able to start efficiently retargeting them.