Manual Bidding

What is Manual Bidding?

Manual Bidding ( MB) – Default bidding option where CPC bids are set manually for a particular keyword, placement, etc. Advertisers also have the option to turn on Automatic Bidding if they don’t want to control their CPC bids manually.

Bidding On Google

A bidding method that lets you set your own maximum cost-per-click (CPC) for your ads. This differs from automated bid strategies, which set bid amounts for you.

  • Manual CPC bidding gives you control to set the maximum amount that you could pay for each click on your ads.
  • You start by setting a maximum cost-per-click (CPC) bid for your entire ad group (called your default bid), but you can also set separate bids for individual keywords or placements. For example, if you’ve found that certain keywords are more profitable, you can use manual bidding to allocate more of your advertising budget to those keywords.
  • If you’re not sure which keywords or placements are most profitable, or if you don’t have time to devote to managing MB, consider a Maximize Clicks bid strategy instead. Maximize Clicks is an automated bid strategy that automatically sets your bids to help get as many clicks as possible within your budget.

Manual Bidding On Facebook

Facebook’s manual bidding strategies allow you to set a cost control against the objective you’re looking for. You tell Facebook how much a conversion or objective is valued or how much you’re willing to bid in the auction, and Facebook will use your budget to achieve those goals.


This is available only for selected placements and is set when determining your budget. It alters the way Facebook uses your budget when considering you in each auction and can be used to manage campaign costs, be more competitive against other advertisers, and drive better cost efficiencies from your campaigns.


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