What is Automatic Bidding?
Automatic Bidding – Automatic bidding allows you to put your bidding on autopilot with the goal of getting the most possible clicks within your budget. You can also set a CPC bid limit if you don’t want to exceed a particular price for each click.
Types of automated bid strategies
|Increase site visits.||Maximize Clicks automatically sets your bids to help get as many clicks as possible within your budget.
Maximize Clicks is available as either a standard strategy in a single campaign or portfolio bid strategy across multiple campaigns.
Learn more about Maximize Clicks.
Learn more about Maximize Clicks for Shopping campaigns.
|Increase visibility.||Target Impression Share automatically sets bids with the goal of showing your ad on the absolute top of the page, on the top of the page, or anywhere on the page of Google search results.
Target Impression Share is available on the Search Network only, as either a standard strategy in a single campaign or portfolio bid strategy across multiple campaigns.
Learn more about Target Impression Share.
|Get more conversions with your target CPA.||Target CPA automatically sets Search or Display bids to help get as many conversions as possible at the target cost-per-action (CPA) you set. Some conversions may cost more or less than your target.
Target CPA bidding is available as either a standard strategy in a single campaign or portfolio bid strategy across multiple campaigns and ad groups.
Target CPA bidding was previously referred to as “Conversion Optimizer.”
Learn more about Target CPA.
|Meet a target return on ad spend (ROAS) when you value each conversion differently.||Target ROAS automatically sets bids to help get as much conversion value as possible at the target return on ad spend (ROAS) you set. Some conversions may have a higher or lower return than your target.
It’s available as a portfolio bid strategy and a standard strategy for individual campaigns.
Learn more about Target ROAS.
Learn more about Target ROAS for Shopping campaigns.
|Get more conversions while spending your budget.||Maximize Conversions automatically sets bids to help you get the most conversions for your campaign while spending your budget.
Learn more about Maximize Conversions.
|Get more conversion value while spending your budget.||
Maximize Conversion Value automatically sets bids to help you get the most conversion value for your campaign while spending your budget.
Learn more about Maximize Conversion Value.
The power of Smart Bidding
Smart Bidding is a set of conversion-based bid strategies—Target CPA, Target ROAS, and Enhanced CPC—that use advanced machine learning to help you tailor the right bid to each and every auction. It factors in a wide range of auction-time signals including device, location, time of day, remarketing list, language, and operating system to capture the unique context of every search.
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