What are Interest Categories?
Interest Categories – Allows you to reach people based on their interests as they browse pages across the Google Display Network. You can select from a wide-ranging list of these categories — from autos and sports to travel and fashion — and Google will show ads to people who we think are interested in those categories.
The goal of the Display Network is simple: to bring your message to exactly the right customers wherever they are online.
- Our contextual targeting tools match your ads to relevant web pages: like targeting golf-related websites if you sell golf clubs.
- Our audience targeting tools match your ads to people who are most likely to be interested in what you’re selling: like showing your golf ads to people who are sports enthusiasts.
Show ads on sites related to your keywords
Keyword Contextual Targeting delivers relevant messages to users based on the type of content they consume. You can connect with interested consumers at the exact moment they’re actively engaged in highly relevant content across the entire Google Display Network.
Keyword level contextual targeting enables you to:
- Find engaged consumers who are interested in what you sell.
- Use keyword-level targeting and bidding to reach your best customers.
- Add extra power with remarketing, frequency capping, exclusion controls, and other targeting tools.
- Keep your brand safe by making sure your ads don’t appear next to undesirable content.
The Google Display Network reaches 92% of all Internet users in the U.S. It’s a terrific way to find new customers and grow your business.
Example Interest Categories
- In-game contextual advertising: Sony’s Wipeout HD was one of the first games to contain contextual advertising before loading.
- In-video contextual advertising: An example of this type of contextual advertising would be a YouTube ad for shampoo shown before a video tutorial for how to cut your own hair.
- Native advertising is a form of contextual advertising, where sponsored ads are designed to look like the native content on a website. (This is sometimes seen as a deceptive advertising practice.)
- Behavioral advertising is expected to become the next frontier of contextual advertising. Behavioral advertising is designed to target the user based on their behavior rather than just the user’s stated preferences.